Goodlands Uses On-Pack QR Codes to Support Ingredient Transparency
Laura McQuarrie — May 22, 2024 — Lifestyle
References: goodlandspets & petfoodprocessing.net
Goodlands makes various dry food formulas for puppies, kittens, dogs and cats that offer unparalleled transparency to support a new generation of ingredient-conscious consumers.
Rhodes Pet Science's Goodlands brand supports Millennial and Gen Z pet owners and speaks to their specific values. “These modern pet owners are redefining the traditional family structure to include their pets,” said Anna Tompkins, global head of marketing at Rhodes, “They have different expectations of pet food brands than previous generations; expect greater transparency as to what goes into the products they buy for their pets."
With on-pack Smart Trace Technology, the brand includes scannable QR codes that allow all pet food ingredients to be completely traced to their source, including the precise country and state of origin.
Rhodes Pet Science's Goodlands brand supports Millennial and Gen Z pet owners and speaks to their specific values. “These modern pet owners are redefining the traditional family structure to include their pets,” said Anna Tompkins, global head of marketing at Rhodes, “They have different expectations of pet food brands than previous generations; expect greater transparency as to what goes into the products they buy for their pets."
With on-pack Smart Trace Technology, the brand includes scannable QR codes that allow all pet food ingredients to be completely traced to their source, including the precise country and state of origin.
Trend Themes
1. Smart Packaging - On-pack QR codes provide an innovative way for consumers to trace the origins of their pet food ingredients, enhancing trust and transparency.
2. Ingredient-conscious Consumption - A new generation of pet owners demands higher ingredient transparency, reflecting a broader trend toward health-conscious and informed purchasing choices.
3. Pet Humanization - Modern pet owners increasingly view their pets as family members, driving demand for high-quality, traceable pet food products.
Industry Implications
1. Pet Food - The pet food industry must adapt to the growing demand for transparency and high-quality ingredients from health-conscious pet owners.
2. Smart Labeling Technology - The smart labeling industry benefits from the integration of QR codes on product packaging to enhance ingredient traceability and consumer trust.
3. Consumer Goods - Companies in the consumer goods sector increasingly leverage transparency and smart packaging technology to meet the evolving expectations of modern buyers.
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