Bosch Puts Fake Prehistoric Meat in Supermarket as a Stunt
Peter Vallas — June 3, 2011 — Marketing
References: bosch & nextnature.net
Bosch is an international leader when it comes to home appliances and power tools. Recently, Bosch released a line of new refrigerators and freezers called VitaFresh.
The Bosch VitaFresh line claims it can keep food fresh longer than any other brand of refrigerators or freezers. To showcase this, Bosch teamed with an advertising agency to do an in-store campaign. The campaign involved placing oversized pieces of fake prehistoric meat along the store displays. Some examples included mammoth steaks, dinosaur legs and even saber-tooth tiger fillets. QR codes were on the price stickers so when consumers viewed the link, they were taken directly to the Bosch website.
Customers were blown away from what they saw and it definitely created buzz for the VitaFresh line from Bosch.
The Bosch VitaFresh line claims it can keep food fresh longer than any other brand of refrigerators or freezers. To showcase this, Bosch teamed with an advertising agency to do an in-store campaign. The campaign involved placing oversized pieces of fake prehistoric meat along the store displays. Some examples included mammoth steaks, dinosaur legs and even saber-tooth tiger fillets. QR codes were on the price stickers so when consumers viewed the link, they were taken directly to the Bosch website.
Customers were blown away from what they saw and it definitely created buzz for the VitaFresh line from Bosch.
Trend Themes
1. Interactive Advertising - Using QR codes and visually striking displays to engage consumers in-store.
2. Food Preservation Technology - Developing innovative refrigerators and freezers to extend the shelf life of fresh food.
3. Experiential Marketing - Creating immersive campaigns that generate excitement and word-of-mouth for products.
Industry Implications
1. Home Appliances - Opportunity to incorporate advanced technology and features to enhance food preservation in refrigerators and freezers.
2. Advertising - Potential to leverage interactive elements to captivate consumers and drive them towards online platforms.
3. Food and Beverage - Chance to collaborate with appliance brands to promote extended freshness and quality of perishable products.
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