Reporters Without Borders Creates Print Ads That Actually Speak to You
Peter Vallas — April 30, 2011 — Marketing
References: en.rsf.org & osocio.org
Non-profit organization Reporters Without Borders has released a new interactive magazine campaign with advertising agency Publicis. Reporters face many dangers when attempting to uncover the truth behind news around the world and this campaign aims to help get their stories heard.
The interactive magazine ad uses QR codes in participation with an iPhone or similar smarthphone to voice the print advertisement. The campaign features controversial world leaders such as Gaddafi, Ahmadinejad and Putin. When the app is activated, a pair of lips overtakes where the dictators lips one were. However, the dictator isn't speaking -- a reporter is.
The Reporters Without Borders magazine ads inform readers on what is really happening around the world and how reporters are risking their lives to tell you.
The interactive magazine ad uses QR codes in participation with an iPhone or similar smarthphone to voice the print advertisement. The campaign features controversial world leaders such as Gaddafi, Ahmadinejad and Putin. When the app is activated, a pair of lips overtakes where the dictators lips one were. However, the dictator isn't speaking -- a reporter is.
The Reporters Without Borders magazine ads inform readers on what is really happening around the world and how reporters are risking their lives to tell you.
Trend Themes
1. Interactive Magazine Ads - Using QR codes and smartphone technology to enhance print advertisements.
2. Voice-activated Advertising - Creating ads that can be activated and voiced by smartphone apps.
3. Promoting Journalism and Truth - Using innovative ads to highlight the importance of reporters and their stories.
Industry Implications
1. Advertising and Marketing - Exploring new ways to engage consumers through interactive print ads.
2. Publishing and Journalism - Utilizing technology to promote journalism and the work of independent reporters.
3. Non-profit Organizations - Harnessing creative advertising to raise awareness about important social issues.
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