The QR Code Beer Bottles Help Singles in Singapore
Jamie Danielle Munro — September 17, 2012 — Marketing
References: youtube & digitalbuzzblog
These QR code beer bottles help singles in a Singapore restaurant pick up women or men.
For many people in Singapore, it can be nerve-racking to approach another individual at a bar and spark a conversation. With no lead-up other than your first chance at a pick-up line, it becomes hard for many to work up this courage. To help bar-goers with this difficult task, this Singapore bar now offers QR coded tags where people can personalize a message, then have the bartender send it to whoever their heart's desire.
This campaign is a great way for the bar to sell more beers, and also help singles find love. Once this connection is made, however, each single is on their own, and will have to rely on their conversation skills for a second date.
For many people in Singapore, it can be nerve-racking to approach another individual at a bar and spark a conversation. With no lead-up other than your first chance at a pick-up line, it becomes hard for many to work up this courage. To help bar-goers with this difficult task, this Singapore bar now offers QR coded tags where people can personalize a message, then have the bartender send it to whoever their heart's desire.
This campaign is a great way for the bar to sell more beers, and also help singles find love. Once this connection is made, however, each single is on their own, and will have to rely on their conversation skills for a second date.
Trend Themes
1. QR Code Socialization - QR coded personalized messages in bars can help shy people connect with others and create opportunities for socializing innovatively.
2. Personalized Engagement - Integrating personalized engagement in bars via QR codes can be a great way to enhance the customer experience and build brand loyalty.
3. Digital Interaction - Digital interaction in bars and restaurants, such as customized messages exchanged via QR codes, can lead to innovative customer experiences and increase sales.
Industry Implications
1. Hospitality - Hospitality industry can adopt QR code-based personalized messaging as a way to offer unique customer experiences and enhance customer loyalty.
2. Retail - Retail businesses can use QR code-based personalized messaging to create engagement opportunities with customers, leading to innovative marketing campaigns and increased sales.
3. Online Dating - Online dating industry can experiment with using customized QR codes as a way to help individuals connect innovatively and create new engagement opportunities.
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