The 'Interactive Obituary' Brings Newspaper Postings to Life
Alexander Lam — July 9, 2013 — Marketing
References: jgarcialopez.mx & ibelieveinadv
With the goal of making the classic newspaper obituary more personal, Mexican funeral home Funerarias J. García López released the 'Interactive Obituary.' Each Interactive Obituary is composed of some text and a QR code. Readers can scan the code with their smartphones in order to access a short video that celebrates the deceased's life. The video is composed of photos and phrases that provide a snapshot of that person's life.
The Interactive Obituary was created by Mexican ad agency Ganem Group in order to help newspaper obituary postings achieve their true purpose. With only a short blurb and a birth and death date, traditional postings don't do much to celebrate the life of the dead. With the Interactive Obituary, viewers can actually learn about the life of the deceased.
The Interactive Obituary was created by Mexican ad agency Ganem Group in order to help newspaper obituary postings achieve their true purpose. With only a short blurb and a birth and death date, traditional postings don't do much to celebrate the life of the dead. With the Interactive Obituary, viewers can actually learn about the life of the deceased.
Trend Themes
1. Personalized Obituary Experiences - Creating interactive and multimedia obituaries that bring deceased individuals to life through videos and photos.
2. QR Code Integration - Incorporating QR codes into obituary postings to provide viewers with easy access to additional content about the deceased.
3. Enhanced Funeral Advertising - Utilizing innovative ways, such as interactive obituaries, to make funeral advertisements more engaging and meaningful for viewers.
Industry Implications
1. Funeral Services - Revolutionizing the obituary experience by integrating interactive elements and multimedia content.
2. Advertising and Marketing - Exploring creative ways to enhance funeral advertising by incorporating technology and interactive features.
3. Newspaper and Print Media - Transforming traditional obituary postings by leveraging digital elements to provide a more immersive and personalized experience.
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