Phillips & Company Blue Marble Takes Advantage of Google Maps
Katherinev123 — October 9, 2011 — Marketing
References: bluemarblebrand & brandchannel
QR codes are becoming an important part of marketing, but one of the key factors involved in effective QR code placement is location. This is where the Phillips & Company Blue Marble system comes into play.
The Phillips & Company Blue Marble system puts QR codes on rooftops so that consumers who use Google Maps and Google Earth will see them. This happens when Google's mapping system photographs and digests the code, thereby turning it into a gigantic logo. According to Phillips & Company, a brand that is interested in "space economy," this innovative marketing tactic should appeal to companies like big box retailers that have more roof space.
Phillips & Company is working with the mobile marketing 44Doors to execute the service, which starts at $8,500 with a recurring $200 support fee, says BrandChannel.
The Phillips & Company Blue Marble system puts QR codes on rooftops so that consumers who use Google Maps and Google Earth will see them. This happens when Google's mapping system photographs and digests the code, thereby turning it into a gigantic logo. According to Phillips & Company, a brand that is interested in "space economy," this innovative marketing tactic should appeal to companies like big box retailers that have more roof space.
Phillips & Company is working with the mobile marketing 44Doors to execute the service, which starts at $8,500 with a recurring $200 support fee, says BrandChannel.
Trend Themes
1. QR Codes on Rooftops - Using rooftops as a unique location for QR codes to attract consumers.
2. Location-based Marketing - Utilizing technology to target consumers based on their location to increase engagement and sales.
3. Space Economy Marketing - Marketing techniques that focus on using underutilized spaces such as rooftops for advertising.
Industry Implications
1. Retail Industry - Big box retailers can take advantage of their roof space to create a new marketing strategy that could generate more sales.
2. Marketing Industry - Market leaders can develop new marketing techniques that utilize underutilized spaces such as rooftops to attract consumers in a unique way.
3. Technology Industry - Technology providers can create tools that make it easier for businesses to make use of new and innovative marketing techniques that rely on location-based features.
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