Appealing to health-conscious, active consumers who are passionate about mindful drinking, a range of performance beer products are emerging in the alcohol industry. Beyond providing something tasty for people to consume at social gatherings, these products are being purposefully created to help athletic consumers recover and refuel. While some performance beer products are low in calories or entirely non-alcoholic, others are enriched with vitamins and protein. And although craft beer products are often put together with pleasing flavors purely for the sake of taste, this new wave of functional beer products boast health-amplifying ingredients like anti-inflammatory, protein-rich bee pollen or chia seeds.
Some notable performance beer products to know include the Harpoon Rec. League Beer, which was created as a hydrating, low-ABV post-workout refreshment, and the electrolyte- and nutrient-rich FKT Pale Ale by Sufferfest.
10 Performance Beer Products
From Athletic Alcohol-Free Beers to Vitamin-Rich Healthy Beers:
Laura McQuarrie — Jul 27, 2019 — Lifestyle
10
Vitamin-Rich Healthy Beers
'Hop Heart' is a Craft Beer with Vitamin B6 to Support Heart Health
9
Thirst-Quenching Post-Workout Beers
The Harpoon Rec. League Beer Helps You Hydrate and Recover
8
Crisp Athletic Beers
Marathon Brewing's '26.2 Brew' is a Better-for-You Reward for Athletes
7
Celebratory Marathon Beers
Lululemon Created 'Run on Saison' Beer Just for Boston Marathon Runners
6
99-Calorie Lagers
Ghost Train Brewing Company Launched a 4% ABV 'Light Lager'
5
Athletic Alcohol-Free Beers
The Athletic Brewing Run Wild Non-Alcoholic IPA is Refreshing
4
Health-Focused Organic Beers
Michelob Ultra Pure Gold Is an All-Natural Brew By Anheuser-Busch
3
Better-for-You Performance Beers
Sufferfest's Kolsch-Style Beer Targets Athletic Consumers
2
Gluten-Free Athletic Libations
Sufferfest Beer is Ideal for Athletes to Enjoy After a Workout
1
Athlete-Inspired Pales Ales
FKT Pale Ale is the First Electrolyte-Infused and Nutrient-Rich Beer
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Upcycled Whey Protein Drinks
This Fermented Beverage Concept Combats Against Waste
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Ketone Alcohol Alternatives
Hard Ketones Makes an Alternative to Alcohol That Offers a Real Buzz
Caffeinated Energy Seltzers
The NoProof Energy Seltzer is Functional and Flavorful
Zero Alcohol Functional Beer
The Sleeman Zero+ Boasts the Added Benefits of Electrolytes
Beer-Proof Ponchos
Heineken's Pint-cho Protects Sports Fans from Spilled Beer
Friendly Hydration Beverages
Unwell Hydration Makes Wellness Approachable with Different Moods
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Non-Alcoholic Running Beers
Tilray Launches a New Brand Called Runner’s High Brewing Company
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Wild-Fermented Ginger Beers
Gingerbug is Canada's First Probiotic Ginger Beer
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Low-Calorie Non-Alcoholic Beers
The 'Michelob ULTRA Zero' Will Contain Only 29 Calories
Low-Calorie Cognitive Beverages
TapouT Cognitive Energy is Sparkling and Antioxidant-Packed
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Tech Professional Nutrition Drinks
The Programer High-Protein Beverage Offers an Energy Boost
Functional Mushroom Beverages
High Ground Elixirs' Zero-Alcohol Drinks Boast Adaptogenic Benefits
Refreshing Non-Alcoholic Beers
Firestone Walker Brewing Company Has Launched 8ZERO5
Carbonated Plant-Protein Drinks
VUUM Launches a New Plant-Protein Drink for Enhanced Nutrition
Upcycled Pasta Beers
Beyond Belief Brewing Co's Beer Repurposes Surplus Fresh Pasta
Dog-Friendly Bone Broth Cans
Crafty Beasts Brewing Company Makes "Ale" for Dogs with Food Waste
Three-In-One Beverage Brand Sets
PureFinest Inc. is Preparing to Launch a New Line of Beverages
Non-Alcoholic QSR Beverages
A&W Introduces Labatt's Budweiser Zero at its Restaurants
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
Actor-Approved Non-Alcoholic Beers
Bero Brewing Was Created by Tom Holland with Less Than 0.5% ABV
Reviving CBD Drinks
INTUNE CBD Drinks Combine CBD with Functional Health Ingredients
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Functional Mushroom-Powered Refreshments
Adapt Drinks Come in Two Formulations
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Adaptogenic Craft Mocktails
Zero Proof by Recess Shares Cocktail Flavors Without the Alcohol
Crisp Low-Calorie Lagers
Hero95 is a Low-Carb Beer Brewed for Active Lifestyles
Ultra-Rich Non-Alcoholic Beers
Deschutes Brewery Delights Consumers with Two Non-Alcoholic Beers
Alcohol-Free Chinese Lagers
The 'Tsingtao 0.0' Beverage Offers Booze-Free Beer-Drinking Pleasure
Regenerative Grain Lagers
Patagonia Provisions and Deschutes Brewery Created Kernza Lager
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Diabetic-Friendly Hydration Mixes
Med-Bev's Variety Pack Offers Flavored Hydration Beverages
Replenishing Pickleball Beverages
REIGN Storm is a Zero-Sugar Performance Energy Drink
Vitamin-Enriched Beer Lines
South African Breweries Unveils the New Alcohol-Free Corona Cero
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Effervescent Protein-Enhanced Waters
Applied Nutrition Sparkling Protein Water is Vitamin-Rich
High-Performance Post-Workout Recovery Drinks
Momentous Launches a New RTD Product—Elite Recovery
Protein-Packed Energy Drinks
Clean Simple Eats Clear Protein + Energy Comes in Four Flavors
Football Team-Themed Beers
Aberdeen Football Club and Fierce Beer Collaborated on a Libation
Whey Protein Waters
TATU Hydrates and Supports Muscle Recovery After a Workout
Protein-Packed Kefir Drinks
The Biotiful Gut Health High Protein Kefir Drinks Respond to Demand
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Exclusive Docuseries-Inspired IPAs
Athletic Brewing and Netflix Debut Three Non-Alcoholic Beers
Hydrating Collagen-Enhanced Waters
Warrior Protein Water Comes in Two Low-Calorie Flavors
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Organic Protein-Packed Functional Beverages
REBBL Updates Its Highly Sought-After Protein Line
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Low-Calorie Pale Ales
Local's Light & Cloudy Pale is Crisp and Low in Calories
Non-Alcoholic Functional Spirits
Smiling Wolf's Nootropic Spirits Elevate the Mind and Spirit
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Health-Conscious Iced Teas
HRBVOR Unveils its New Line of Functional Iced Teas in 12oz Bottles
Alcohol-Free Beer Capsules
Fieldwork Brewing Unveils Multiple New Non-Alcoholic Options
Non-Alcoholic Oktoberfest Beers
This Low-Calorie Beer Features Hints Of Cinnamon and Nutmeg
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Low-Sugar Active Lifestyle Drinks
Boost Drinks is Introducing New Sport and Energy Refreshments
Band-Backed Non-Alcoholic Beers
Kittie and We Are PIGS Launch the New KittiePIG Non-Alcoholic Beer
Low-Alcohol Japanese Beers
Asahi Super Dry Dry Crystal Has a 3.5% ABV
Flavorful Alcohol-Free Beers
Kingfisher Zero Responds to Consumer Demands
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Citrusy Non-Alcoholic Radlers
Atheltic Brewing Co's Ripe Pursuit Radler is Boldly Tart and Sweet
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Fruity Low-ABV Beverages
The Boston Beer Company Unveils a New Non-Alcoholic Beverage
Non-Alcoholic Vegan Lagers
Firebrand's Little Wave Lager Contains Zero Alcohol and Little Calories
Ultra-Modern Functional Sodas
Vibe Unveils a Line of Functional Sodas in Three Fruity Flavors
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Functional Protein-Packed Beverages
REBBL Launches the New AWAKE+ PROTEIN Beverage Line
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Canned Fruit-Forward Hydration Drinks
Punchy Everyday Hydration Drinks Come in Two Flavors
Orange-Hued Wheat Beers
This Citrus Ale is Ideally Flavored For Carefree Warm-Weather Enjoyment
Dank Non-Alcoholic IPAs
This West Coast IPA is High In Flavor and Devoid Of Alcohol
Adaptogen-Infused British Beers
Collider Brew Co. Launches a Non-Alcoholic Beer in the UK
Culinary-Inspired Vodka Sodas
VAQIT's Real Vodka Sodas are Low in Calories and Alcohol
Hydrating Ketone Beverages
Holy! Water is Enhanced with Adaptogens & Functional Mushrooms
Collagen-Infused Hemp Beverages
Marine Collagen & Hemp Beverages are Full of Functional Benefits
Non-Alcoholic Craft Beer Kits
Kit NA Brewing Curated a Non-Alcoholic Starter Pack for Dry January
Diverse Beer Line-Ups
Oskar Blues Brewery Expands Its Dale’s Beer Lineup
Mexican-Style Light Lagers
This Low-Calorie Beer is Designed For Guilt-Free Enjoyment
Non-Alcoholic Hard Seltzers
SYSTEM Seltzers' 0% ABV Options Support Inclusive Drinking
Euphoric Hemp-Infused Mocktails
Cali Sober Makes Vibrant Canned Drinks with 5mg of THC
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Wellness-Promoting Fruit Drinks
REBBL Launches a Better-for-You Functional Fruit Juice Line
Non-Alcoholic Functional Tonics
Mood by Boochcraft Replenishes the Mind and Body
Carbon-Negative Beers
These Gipsy Hill Beers Have Received Carbon Negative Certifications
Limited Minimal Branded Beers
Nothing Beer is the Latest Announcement by the Tech Brand
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
THC-Infused Sports Drinks
Offfield Uses THC, CBD and CBG to Enhance Athletic Performance
Functional Non-Alcoholic Cocktails
Aplós Cocktails' Hemp and Adaptogens Support the Mind and Body
Keg-Only Beers
Fusion Pale Ale Encourages People Back into Pubs and Bars
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
Cranberry Orange Wheat Beers
This Beer is Infused With Orange & Cranberry Juice Concentrate
Crisp Non-Alcoholic Brews
Sierra Nevada's Non-Alcoholic Brews are Traditionally Fermented
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Low-Cal Alcohol-Free IPAs
Lucky Saint Superior Hazy IPA Comes in at 59-Calories Per Serving
Clean Low-Carb Beers
Lean Brew Boasts 35% Fewer Calories Than Other IPAs on Average
Non-Alcoholic Beer Deals
Athletic Brewing Company is the Non-Alcoholic Partner of Arsenal F.C.
Refreshing Low-Alcohol Beers
These New Beers from the Nirvana Brewery are Arriving for Spring
Low-Alcohol Beer Festivals
Toronto’s NO-LO Beerfest Presents Brews Ranging from 0.5 to 3% ABV
Outdoorsy Harvest Lagers
This Collaborative Amber Lager is Designed to Be Enjoyed In the Sunshine
Fizzy Hemp-Infused Mocktails
Better Than Booze Makes Hangover-Free, Award-Winning Drinks
Ready-to-Sip Sparkling Meads
Salud Viking Offers a Modern Experience of Mead as a Wine-in-a-Pint
Premium Zero-Alcohol Seltzers
White Claw 0% Alcohol Satisfies Like an Alcoholic Drink
Booze-Free Fusion Beers
This Weizen Radler Beer is Totally Devoid Of Alcohol Content
Purposeful Premium Lagers
The Vocation Brewery Hilltop Lager is Easy-Drinking
Non-Alcoholic Craft Beers
Mascot Brewery's Stuntin' is Available in Unique Summery Flavors
Easy Drinking Alcohol-Free Pilsners
Years Pilsner is Crafted Using Lake Michigan Water
Fast-Hydrating Sports Beverages
Inspired Nutraceuticals Debuts a Hydration Beverage Called Endless
IPA-Inspired Lagers
This India Pale Lager Balances Hoppiness & Easy-Drinking Traits
Hazy Non-Alcoholic Beers
Just the Haze by Samuel Adams is Delightful and Poppy
Passion-Celebrating Beers
This Delicious Wheat Beer Pays Homage to Kamasutra Texts & Principles
Performance Beverage Systems
DEFY's Three-Part System Supports Energy, Hydration and Recovery
Brewery-Fresh Premium Lagers
This Unpasteurized Canned Lager Delivers a Clean and Crisp Flavor
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Cancer Research-Supporting Beers
This Kolsch Beer Helps Raise Funds For Brain Cancer Research