VAQIT's Real Vodka Sodas are Low in Calories and Alcohol
Laura McQuarrie — July 13, 2023 — Lifestyle
References: letsvaqit & womenshealthmag
A beer allergy and a craving for low-ABV cocktails inspired the creation of VAQIT, a brand that makes real vodka sodas with plenty of free-from features. These canned drinks boast just 100 calories or less, as well as no added sugar or sodium. These refreshing, ready-to-drink cocktails can be found in culinary-inspired varieties like Clementine Pineapple, White Peach Ginger and Strawberry Guava, which come in at only 4% ABV, with more new flavors to follow.
Consumers' growing thirst for canned, low-alcohol cocktails can be traced to a desire for portability, convenience, moderation and consideration for different lifestyle needs and preferences. These well-crafted, crisp and refreshing cocktails offer the potency and smoothness of a six-times distilled traditional spirit with elevated fruit flavors that appeal to a wide range of palates.
Consumers' growing thirst for canned, low-alcohol cocktails can be traced to a desire for portability, convenience, moderation and consideration for different lifestyle needs and preferences. These well-crafted, crisp and refreshing cocktails offer the potency and smoothness of a six-times distilled traditional spirit with elevated fruit flavors that appeal to a wide range of palates.
Trend Themes
1. Low-alcohol Cocktails - The demand for canned, low-alcohol cocktails is driven by consumers' desire for portability, convenience, and moderation.
2. Culinary-inspired Flavors - Culinary-inspired varieties like Clementine Pineapple, White Peach Ginger, and Strawberry Guava provide innovative flavor combinations that appeal to a wide range of palates.
3. Free-from Features - Brands like VAQIT that offer vodka sodas with no added sugar, sodium, and low calorie content tap into the increasing demand for healthier, guilt-free alcoholic beverages.
Industry Implications
1. Alcoholic Beverage Industry - The rise in popularity of low-alcohol cocktails presents opportunities for brands to tap into a growing market segment and cater to consumers' changing preferences.
2. Canned Drink Industry - The increasing demand for convenient, ready-to-drink cocktails in cans opens up new possibilities for innovation and product development within the canned drink industry.
3. Health and Wellness Industry - The creation of vodka sodas with free-from features aligns with the growing trend for healthier and more mindful consumption, providing opportunities for brands in the health and wellness industry.
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