This Low-Calorie Beer is Designed For Guilt-Free Enjoyment
Rahul Kalvapalle — June 14, 2023 — Lifestyle
References: shoplidadbeer & thebrewermagazine
Calidad Beer, which was co-founded by baseball star Adrian Gonzalez and entrepreneur Josh Zad with the aim of bringing Mexican-style beverages to California, has introduced a delicious new low-calorie beer that nevertheless manages to score high when it comes to flavor.
The 'Calidad Light' beer comes in at only four percent ABV and happens to contain no more than 96 calories and 2.8 grams of carbohydrates per can. What's more, it also contains very low levels of gluten, making it a promising option for people with sensitivity to gluten.
Perhaps unsurprisingly, this low-calorie beer is being positioned as a goo option for people who value a healthy and active lifestyle but still want to be able to enjoy a deliciously refreshing beer every now and again. “With Calidad Light, I wanted to create a product that not only complements my active lifestyle, but also preserves the authentic taste found in our classic Mexican-style lager," noted Gonzalez, a five-time MLB All-Star.
Image Credit: Calidad
The 'Calidad Light' beer comes in at only four percent ABV and happens to contain no more than 96 calories and 2.8 grams of carbohydrates per can. What's more, it also contains very low levels of gluten, making it a promising option for people with sensitivity to gluten.
Perhaps unsurprisingly, this low-calorie beer is being positioned as a goo option for people who value a healthy and active lifestyle but still want to be able to enjoy a deliciously refreshing beer every now and again. “With Calidad Light, I wanted to create a product that not only complements my active lifestyle, but also preserves the authentic taste found in our classic Mexican-style lager," noted Gonzalez, a five-time MLB All-Star.
Image Credit: Calidad
Trend Themes
1. Low-calorie Beers - The rise in demand for low-calorie beers presents an opportunity for brewers to develop innovative, guilt-free options that still deliver on flavor.
2. Gluten-free Beverages - The increasing awareness of gluten sensitivities opens up possibilities for the creation of gluten-free beers that cater to a growing consumer segment.
3. Healthy Lifestyle Drinks - The trend towards healthier lifestyles creates a market for beverages that offer low calorie and low carbohydrate options, appealing to health-conscious individuals.
Industry Implications
1. Craft Beer Industry - Craft brewers can tap into the demand for low-calorie, gluten-free, and healthy lifestyle beers to attract new customers and differentiate themselves in a competitive market.
2. Food and Beverage Industry - For companies that produce and distribute beverages, exploring and investing in low-calorie and gluten-free options can help meet consumer demands and expand product offerings.
3. Sports and Fitness Industry - Collaborations between athletes and beverage brands can capitalize on the growing interest in healthier options, offering athletes and fitness enthusiasts drinks that align with their active lifestyles.
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