The Biotiful Gut Health High Protein Kefir Drinks Respond to Demand
Michael Hemsworth — August 7, 2024 — Lifestyle
References: biotifulguthealth & foodbev
Taste, nutrition and gut health collide with the new Biotiful Gut Health High Protein Kefir Drinks that aim to satisfy increasing demand amongst consumers for flavorful beverages with a purpose.
The drinks are positioned by the brand as the world's first and feature 20-grams of clean protein in a fermented dairy drink that contains live cultures. The drink contains billions of live cultures alongside calcium and vitamin B12, while also being low in fat to make it a great option for a mid-afternoon snack or even pre or post-workout. The drinks come in three flavors including Chocolate, Vanilla and Strawberry.
CEO and Founder Natasha Bowes spoke on the Biotiful Gut Health High Protein Kefir Drinks saying, "We know there is a demand for products that combine the benefits of clean protein and natural gut health. We also know that more than ever consumers want clean, natural products with none of the artificial ingredients that many other products in this category contain – and that is what we have created with our groundbreaking High Protein Kefir ranges.”
The drinks are positioned by the brand as the world's first and feature 20-grams of clean protein in a fermented dairy drink that contains live cultures. The drink contains billions of live cultures alongside calcium and vitamin B12, while also being low in fat to make it a great option for a mid-afternoon snack or even pre or post-workout. The drinks come in three flavors including Chocolate, Vanilla and Strawberry.
CEO and Founder Natasha Bowes spoke on the Biotiful Gut Health High Protein Kefir Drinks saying, "We know there is a demand for products that combine the benefits of clean protein and natural gut health. We also know that more than ever consumers want clean, natural products with none of the artificial ingredients that many other products in this category contain – and that is what we have created with our groundbreaking High Protein Kefir ranges.”
Trend Themes
1. Functional Beverages - The rise of multi-benefit drinks like Biotiful Gut Health High Protein Kefir reflects a growing consumer preference for products that offer both nutrition and functional health benefits.
2. Clean Label Products - Consumers are driving demand for clean label products, pushing for transparency and natural ingredients in items like high-protein kefir drinks that promote gut health without artificial additives.
3. Protein Fortification - The incorporation of 20-grams of clean protein into beverages signifies a trend towards protein fortification, catering to health-conscious consumers looking for convenient and nutritious options.
Industry Implications
1. Health and Wellness - The health and wellness industry is expanding with innovative products like Biotiful Kefir Drinks that combine gut health benefits with high protein content, capturing the attention of health-focused consumers.
2. Functional Foods and Beverages - Functional foods and beverages are gaining traction, exemplified by the introduction of kefir drinks enriched with live cultures, vitamins, and protein, meeting the dual demand for taste and health benefits.
3. Dairy Alternatives - The dairy alternative industry is witnessing growth through novel products like fermented high-protein kefir, appealing to consumers seeking nutritious, low-fat options to incorporate into their diets.
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