Local's Light & Cloudy Pale is Crisp and Low in Calories
Laura McQuarrie — October 27, 2023 — Lifestyle
References: drinklocal.uk & beveragedaily
Local's Light & Cloudy Pale is an award-winning plant-powered ale that boasts just 95 calories and bursts with juicy apricot, melon and peach flavors. This 2023 winner in the Great Taste Awards stands out for its flavor, low calorie content and 3.8% ABV.
Drinkers' increasing thirst for light, crisp, low-calorie beers can be attributed to a desire for a more refreshing and sessionable drinking experience, as well as a focus on maintaining a healthier lifestyle. This trend reflects a shift away from heavier beers, with consumers prioritizing the enjoyment of a beer that doesn't weigh them down, both in terms of flavor and calories.
Local supports local running clubs and its light, low-calorie beer speaks to active individuals who don't want to be overburdened by the heaviness of beer.
Drinkers' increasing thirst for light, crisp, low-calorie beers can be attributed to a desire for a more refreshing and sessionable drinking experience, as well as a focus on maintaining a healthier lifestyle. This trend reflects a shift away from heavier beers, with consumers prioritizing the enjoyment of a beer that doesn't weigh them down, both in terms of flavor and calories.
Local supports local running clubs and its light, low-calorie beer speaks to active individuals who don't want to be overburdened by the heaviness of beer.
Trend Themes
1. Light, Crisp Beers - Consumers are seeking a more refreshing and sessionable drinking experience, shifting away from heavier beers.
2. Low-calorie Beers - There is a growing demand for beers that are low in calories, appealing to those focused on maintaining a healthier lifestyle.
3. Active Lifestyle Beers - Light, low-calorie beers cater to active individuals who want to enjoy a beer without feeling weighed down.
Industry Implications
1. Craft Beer - The craft beer industry can capitalize on the trend towards light, crisp beers and develop more flavorful options with lower calorie content.
2. Fitness and Wellness - The fitness and wellness industry can partner with breweries to promote low-calorie beers as a healthier alternative for consumers who enjoy socializing and drinking.
3. Running Clubs - Running clubs can collaborate with breweries that support the active lifestyle and promote light, low-calorie beers as a post-workout refreshment option.
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