SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Michael Hemsworth — August 16, 2023 — Lifestyle
SmartSoda Brilliant Life Drinks are the brand's first foray into the functional ready-to-drink market as a series of refreshments that are as beneficial as they are delicious.
The drinks each feature a vitamin-infused alkaline water base, and come in three main categories including the Brilliant Sparkling Water, Quantum Energy & Focus and Optimize Plus Immunity. Optimize Plus Immunity comes in three flavors including Posh Gran-Limone, Yuzu-Currant Noir and Pomelo Breeze, while the Brilliant Sparkling Water comes in Limone Dream, Bright Citrus Sunshine and Wild Passionberry. Finally, the Quantum Energy & Focus comes in Lush Berry, Peachberry Lust and Blackcurrant Affair.
VP of Business Development Alex Garson spoke on the new SmartSoda Brilliant Life Drinks saying, "Over the past two years, we made it our mission to perfect a sparkling, functional beverage that was crafted with clean ingredients, didn’t sacrifice taste and delivered on health benefits. We analysed the market to develop a beverage that stays true to SmartSoda standards and meets consumers’ demands for a better functional beverage option.”
The drinks each feature a vitamin-infused alkaline water base, and come in three main categories including the Brilliant Sparkling Water, Quantum Energy & Focus and Optimize Plus Immunity. Optimize Plus Immunity comes in three flavors including Posh Gran-Limone, Yuzu-Currant Noir and Pomelo Breeze, while the Brilliant Sparkling Water comes in Limone Dream, Bright Citrus Sunshine and Wild Passionberry. Finally, the Quantum Energy & Focus comes in Lush Berry, Peachberry Lust and Blackcurrant Affair.
VP of Business Development Alex Garson spoke on the new SmartSoda Brilliant Life Drinks saying, "Over the past two years, we made it our mission to perfect a sparkling, functional beverage that was crafted with clean ingredients, didn’t sacrifice taste and delivered on health benefits. We analysed the market to develop a beverage that stays true to SmartSoda standards and meets consumers’ demands for a better functional beverage option.”
Trend Themes
1. Functional Ready-to-drink Market - The rise of SmartSoda Brilliant Life Drinks indicates a growing trend in the functional ready-to-drink market, opening up opportunities for other brands to explore this space.
2. Alkaline Water Base - SmartSoda Brilliant Life Drinks' use of alkaline water as a base sets a trend for other beverage companies to incorporate this feature in their functional drinks.
3. Vitamin-infused Refreshments - The inclusion of vitamins in the SmartSoda Brilliant Life Drinks introduces a trend of functional drinks that not only taste good but also offer health benefits, inspiring other brands to develop similar vitamin-infused alternatives.
Industry Implications
1. Beverage Industry - SmartSoda Brilliant Life Drinks' entry into the functional ready-to-drink market creates opportunities for innovation in the beverage industry, encouraging other companies to explore and develop new products.
2. Health and Wellness Industry - With the focus on providing health benefits, SmartSoda Brilliant Life Drinks tap into the health and wellness industry's growing demand for functional beverages, creating space for similar products with enhanced benefits.
3. Vitamin Supplement Industry - The vitamin-infused nature of SmartSoda Brilliant Life Drinks paves the way for disruption in the vitamin supplement industry, as consumers seek convenient and enjoyable alternatives to traditional supplements.
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