Lucky Saint Superior Hazy IPA Comes in at 59-Calories Per Serving
Michael Hemsworth — December 8, 2023 — Lifestyle
References: luckysaint.co & foodbev
The Lucky Saint Superior Hazy IPA is the brand's second addition to its product portfolio that's crafted with a high-quality recipe that doesn't skimp on flavor, but skips out on the alcohol. Featuring an alcohol-free profile, the beer has a 0.5% ABV achieved with Pale Malts and New World Hops to impart a juicy, hazy profile with notes of tropical fruits and stone fruits alike. The nonalcoholic libation will arrive both online and in-store nationwide in the US by January to position it well for consumers looking to participate in Dry January or simply cut back on their alcohol consumption after the holidays.
Founder Luke Boase spoke further on the Lucky Saint Superior Hazy IPA saying, "Five years after the launch of Lucky Saint’s Unfiltered Lager, I am beyond excited to announce our alcohol-free Hazy IPA. I’m extremely proud of the IPA we’ve created, following two years of development. The ambition was to brew an alcohol-free IPA that captures the magic of new world hops, balanced with exceptional body and the perfect level of bitterness.”
Founder Luke Boase spoke further on the Lucky Saint Superior Hazy IPA saying, "Five years after the launch of Lucky Saint’s Unfiltered Lager, I am beyond excited to announce our alcohol-free Hazy IPA. I’m extremely proud of the IPA we’ve created, following two years of development. The ambition was to brew an alcohol-free IPA that captures the magic of new world hops, balanced with exceptional body and the perfect level of bitterness.”
Trend Themes
1. Low-cal Alcohol-free Ipas - The rise of low-calorie alcohol-free IPAs presents an opportunity for breweries to tap into the growing market of health-conscious consumers.
2. Flavorful Nonalcoholic Beers - Crafting flavorful nonalcoholic beers with high-quality ingredients and innovative brewing methods gives breweries a chance to cater to consumers who want alcohol-free options without sacrificing taste.
3. Dry January Alternatives - Breweries can capitalize on the popularity of Dry January by offering alcohol-free IPAs like the Lucky Saint Superior Hazy IPA, allowing consumers to partake in the trend without abstaining from beer altogether.
Industry Implications
1. Brewing Industry - Breweries have an opportunity to disrupt the market by innovating and producing low-calorie alcohol-free IPAs that appeal to health-conscious consumers.
2. Nonalcoholic Drink Industry - The demand for flavorful nonalcoholic beers presents an opportunity for the nonalcoholic drink industry to expand and provide more options for consumers.
3. Beverage Retail Industry - The rise of alcohol-free IPAs like the Lucky Saint Superior Hazy IPA opens up an opportunity for beverage retailers to stock and market these products to customers looking for flavorful alternatives during Dry January and beyond.
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