REBBL Launches the New AWAKE+ PROTEIN Beverage Line
REBBL proudly unveils its latest breakthrough in functional beverages - the AWAKE+ PROTEIN lineup. Each 12 oz. ready-to-drink latte is meticulously formulated with premium organic ingredients, featuring 10 grams of plant-powered protein and 200mg of Lion’s Mane mushroom extract, a renowned nootropic scientifically proven to enhance cognitive function.
REBBL’s commitment to sourcing only the highest-quality ingredients is evident in ceremonial and premium-grade blended matcha green tea, fair-trade certified Assam black tea, and organic fair-trade certified cold-brew coffee, which ensure a rich and satisfying taste experience.
“The AWAKE+PROTEIN lineup stands as the Swiss army knife of our portfolio, embodying true functional fuel with added benefits to kickstart your day and sustain stamina,” said Mike Quinones, CMO of SYSTM Foods. “In response to customer demand, we’ve combined our AWAKE and PROTEIN lines, creating a hybrid ‘proffee’ collection that seamlessly unites plant-based protein and caffeine. As a bonus, we’ve elevated these beverages with a nootropic, providing our customers with a functional edge that exceeds the ordinary coffee or tea.”
Image Credit: REBBL
REBBL’s commitment to sourcing only the highest-quality ingredients is evident in ceremonial and premium-grade blended matcha green tea, fair-trade certified Assam black tea, and organic fair-trade certified cold-brew coffee, which ensure a rich and satisfying taste experience.
“The AWAKE+PROTEIN lineup stands as the Swiss army knife of our portfolio, embodying true functional fuel with added benefits to kickstart your day and sustain stamina,” said Mike Quinones, CMO of SYSTM Foods. “In response to customer demand, we’ve combined our AWAKE and PROTEIN lines, creating a hybrid ‘proffee’ collection that seamlessly unites plant-based protein and caffeine. As a bonus, we’ve elevated these beverages with a nootropic, providing our customers with a functional edge that exceeds the ordinary coffee or tea.”
Image Credit: REBBL
Trend Themes
1. Hybrid-proffee Collections - Combining plant-based protein, caffeine, and nootropics to create a functional beverage lineup that offers multiple benefits.
2. Premium Functional Beverages - Utilizing high-quality ingredients like ceremonial matcha green tea and Lion’s Mane mushroom extract to enhance the nutritional value of beverages.
3. Plant-powered Protein Formulations - Developing beverages with organic plant-based proteins as a key ingredient to meet the growing demand for nutritious and sustainable options.
Industry Implications
1. Beverage Manufacturing - Opportunities for beverage companies to innovate by incorporating premium ingredients and functional elements into their product lines.
2. Nutraceuticals - A space for nutraceutical brands to explore the fusion of plant-based proteins, nootropics, and traditional beverage ingredients to create unique functional formulas.
3. Food and Beverage Retail - Retailers can capitalize on the demand for protein-packed beverages with added functional benefits by stocking innovative products that cater to health-conscious consumers.
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