Atheltic Brewing Co's Ripe Pursuit Radler is Boldly Tart and Sweet
Jana Pijak — December 8, 2023 — Lifestyle
References: athleticbrewing
Ripe Pursuit Radler is a non-alcoholic alternative to the popular Bavarian beverage. Launched by California's Athletic Brewing Co, the lemon-infused brew embodies a delightful blend of zest and sweetness, boasting a moderate wheat base complemented by a touch of cane sugar. Its smooth, slightly hazy texture crafts a perfect harmony of flavors.
Ripe Pursuit honors Radler's citrus sweetness and gets its name by celebrating history and the sweetness found in any journey. Crafted as an online-exclusive 6-pack, Ripe Pursuit Radler is priced at $14.99 per box and is a great option for sober curious consumers looking to cut down their alcohol intake without sacrificing flavor and freshness.
This non-alcoholic beer also speaks to growing consumer desires for beer and wine alternatives that are not only alcohol-free but also crafted with sustainability in mind.
Ripe Pursuit honors Radler's citrus sweetness and gets its name by celebrating history and the sweetness found in any journey. Crafted as an online-exclusive 6-pack, Ripe Pursuit Radler is priced at $14.99 per box and is a great option for sober curious consumers looking to cut down their alcohol intake without sacrificing flavor and freshness.
This non-alcoholic beer also speaks to growing consumer desires for beer and wine alternatives that are not only alcohol-free but also crafted with sustainability in mind.
Trend Themes
1. Non-alcoholic Beer - Ripe Pursuit Radler is a non-alcoholic alternative to the popular Bavarian beverage.
2. Citrus-infused Beverages - Ripe Pursuit Radler embodies a delightful blend of zest and sweetness.
3. Sustainable Alcohol Alternatives - Ripe Pursuit Radler speaks to growing consumer desires for beer and wine alternatives crafted with sustainability in mind.
Industry Implications
1. Craft Brewing - Athletic Brewing Co's Ripe Pursuit Radler is a great innovation opportunity for craft breweries looking to expand their non-alcoholic beer offerings.
2. Beverage Retail - The rise of citrus-infused beverages like Ripe Pursuit Radler presents an opportunity for beverage retailers to cater to consumers seeking refreshing and flavorful non-alcoholic options.
3. Sustainable Alcohol Alternatives - The demand for sustainable alcohol alternatives like Ripe Pursuit Radler opens up new possibilities for the beverage industry to develop and market eco-friendly products.
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