Nothing Beer is the Latest Announcement by the Tech Brand
References: yankodesign
Tech imprint Nothing first announced on April 1st as its 'Anti-April Fools' joke that it will be releasing a limited amount of Nothing Beer. Specifically, it will only be launching in the UK and the libation has an ABV of 5.1%. It is a playful angle played by the startup company and what was first announced jokingly is now a reality. It is made mindfully by the team at Freetime Beer Co. located in Wales and is a pale drink that has a crisp texture. The drink's flavor profile can be described as nuance with a blend of malt and Kazbek hops and citrus notes, rounded out with an earthy spicy finish.
Global Director of Brand & Creative of Nothing, Ryan Lathan states, “At Nothing, we’re always looking for ways to do things differently and to make everyday more fun. We’re a brand that brings people together so making a beer felt like a natural progression for us. We have also prototyped it at multiple Nothing Store Soho parties and people seemed to really enjoy it. As a London-based tech company we are proud to have partnered with another independent British brand in Freetime Beer Co for this launch”.
Image Credit: Nothing
Global Director of Brand & Creative of Nothing, Ryan Lathan states, “At Nothing, we’re always looking for ways to do things differently and to make everyday more fun. We’re a brand that brings people together so making a beer felt like a natural progression for us. We have also prototyped it at multiple Nothing Store Soho parties and people seemed to really enjoy it. As a London-based tech company we are proud to have partnered with another independent British brand in Freetime Beer Co for this launch”.
Image Credit: Nothing
Trend Themes
1. Limited Branded Beers - The limited release of Nothing Beer showcases the trend of tech brands venturing into the alcoholic beverage industry.
2. Playful Angle - The playful angle of Nothing Beer demonstrates a trend where brands adopt unconventional marketing strategies to engage consumers.
3. Independent Collaborations - The partnership between Nothing and Freetime Beer Co highlights a trend of tech companies collaborating with independent brands to create unique products.
Industry Implications
1. Tech - The entry of tech brands into the beer industry offers disruptive innovation opportunities in product diversification and brand expansion.
2. Alcoholic Beverages - The launch of Nothing Beer represents a disruptive innovation opportunity for the alcoholic beverages industry to cater to tech-savvy consumers.
3. Marketing - The adoption of playful and unconventional marketing strategies by brands like Nothing presents disruptive innovation opportunities for the marketing industry to engage audiences in new ways.
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