Lean Brew Boasts 35% Fewer Calories Than Other IPAs on Average
Laura McQuarrie — July 12, 2023 — Lifestyle
References: leanbrew & foodanddrinktechnology
Lean Brew is a low-calorie, low-carb, full-strength ABV beer that delivers 35% fewer calories than other IPAs. This low-carb beer stands out as a better-for-you choice that's touted as "the cleanest beer available." Additionally, the unfiltered, unfined and unpasteurized beer is gluten-free and vegan, making it appealing to those who are especially ingredient-conscious when selecting their alcoholic beverages.
Lean Brew was recently recognized with a Gold award at the EU Craft Beer Awards 2023, and it is poised to serve consumers who are leaning toward healthier lifestyle choices and seeking lighter alternatives that align with their dietary preferences and goals. Lean Brew recognizes that a high percentage of consumers are looking for healthier alternatives and it delivers just the right amount of bitterness with fruity notes and malt undertones.
Lean Brew was recently recognized with a Gold award at the EU Craft Beer Awards 2023, and it is poised to serve consumers who are leaning toward healthier lifestyle choices and seeking lighter alternatives that align with their dietary preferences and goals. Lean Brew recognizes that a high percentage of consumers are looking for healthier alternatives and it delivers just the right amount of bitterness with fruity notes and malt undertones.
Trend Themes
1. Low-calorie Beers - Opportunity for breweries to develop low-calorie beers that cater to health-conscious consumers.
2. Ingredient-conscious Alcohol - Potential for alcoholic beverage brands to focus on natural, gluten-free, and vegan ingredients to meet the demands of ingredient-conscious consumers.
3. Lighter Alternative Ipas - Emerging market for lighter IPAs that offer lower calorie and carb content while still delivering on taste and quality.
Industry Implications
1. Craft Beer - Craft breweries can explore producing low-calorie and ingredient-conscious beers to attract health-conscious consumers.
2. Alcoholic Beverages - Alcoholic beverage companies can tap into the trend of ingredient-conscious alcohol by creating products with natural, gluten-free, and vegan ingredients.
3. Health and Wellness - Health and wellness industry can collaborate with breweries to promote and market low-calorie beers as healthier alternatives to traditional IPAs.
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