SYSTEM Seltzers' 0% ABV Options Support Inclusive Drinking
Laura McQuarrie — September 21, 2023 — Lifestyle
References: systemseltzers & instagram
The burgeoning no-alcohol category has beverage brands crafting everything from alcohol-free tequila alternatives to zero-proof cocktails and even non-alcoholic hard seltzers. SYSTEM Seltzers is the creator of the latter and it offers varieties like Mango and Black Cherry with 0% ABV.
These naturally flavored, electrolyte-charged beverages are as much for non-drinkers as they are for those who want to be more mindful when it comes to their drinking habits. The rise of hard seltzer has prompted brands to reimagine the classic seltzer, cleverly rebranding it to cater to the growing non-alcoholic segment, offering refreshing alternatives for all preferences.
SYSTEM founders Anthony Spina and Matt Sievers observed “the natural cross-pollination of the once separate alcoholic and non-alcoholic beverage categories” and as a result, they created The First Inclusive Drinking System, which offers variety packs of seltzer with 12-ounce cans with different levels of alcohol.
These naturally flavored, electrolyte-charged beverages are as much for non-drinkers as they are for those who want to be more mindful when it comes to their drinking habits. The rise of hard seltzer has prompted brands to reimagine the classic seltzer, cleverly rebranding it to cater to the growing non-alcoholic segment, offering refreshing alternatives for all preferences.
SYSTEM founders Anthony Spina and Matt Sievers observed “the natural cross-pollination of the once separate alcoholic and non-alcoholic beverage categories” and as a result, they created The First Inclusive Drinking System, which offers variety packs of seltzer with 12-ounce cans with different levels of alcohol.
Trend Themes
1. Non-alcoholic Hard Seltzers - The rise of hard seltzer has prompted brands to reimagine the classic seltzer, cleverly rebranding it to cater to the growing non-alcoholic segment, offering refreshing alternatives for all preferences.
2. Alcohol-free Tequila Alternatives - Beverage brands are crafting alcohol-free tequila alternatives to cater to consumers looking for non-alcoholic options that still offer the flavors and experience of tequila.
3. Zero-proof Cocktails - The burgeoning no-alcohol category has seen the creation of zero-proof cocktails, providing alcohol-free options for individuals who still want the sophisticated and flavorful experience of cocktails.
Industry Implications
1. Beverage - The rise of non-alcoholic hard seltzers has opened up new opportunities for beverage brands to create innovative and refreshing alternatives for consumers seeking non-alcoholic options.
2. Alcohol - The trend of alcohol-free tequila alternatives presents disruptive innovation opportunities for the alcohol industry to tap into the growing market of consumers seeking non-alcoholic options without compromising on taste and experience.
3. Hospitality - The emergence of zero-proof cocktails offers the hospitality industry a chance to cater to consumers looking for alcohol-free options, providing them with sophisticated and enjoyable mocktail experiences.
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