Partake Brewing's Alternative Brews Challenge Industry Norkms
Laura McQuarrie — July 4, 2023 — Lifestyle
References: drinkpartake & thedieline
Partake Brewing is one low-calorie, non-alcoholic craft beer brand that proves consumers don't have to compromise when it comes to flavor or choice. With flavorful options like Peach Gose and Hazy IPA, non-drinkers and sober-curious consumers can enjoy refreshing social experiences that don't hinge on alcohol.
The rise of the sober-curious movement can be attributed to a growing awareness of the negative health effects of excessive alcohol consumption and the desire for a more balanced lifestyle. Additionally, the availability of full-flavor non-alcoholic alternatives like these ones speak to consumers' openness to more mindful, balanced drinking experiences.
Partake Brewing's newly refreshed look was crafted to appeal to a specific type of consumer. "We wanted to establish that we were speaking to and connecting with a Renaissance person with many layers, interests, and hobbies," said Danielle McWaters, founding partner and creative director of Designsake.
The rise of the sober-curious movement can be attributed to a growing awareness of the negative health effects of excessive alcohol consumption and the desire for a more balanced lifestyle. Additionally, the availability of full-flavor non-alcoholic alternatives like these ones speak to consumers' openness to more mindful, balanced drinking experiences.
Partake Brewing's newly refreshed look was crafted to appeal to a specific type of consumer. "We wanted to establish that we were speaking to and connecting with a Renaissance person with many layers, interests, and hobbies," said Danielle McWaters, founding partner and creative director of Designsake.
Trend Themes
1. Rise of Sober-curious Movement - Opportunity to capitalize on the growing demand for low-alcohol or alcohol-free beverage options that still offer flavor and choice.
2. Mindful, Balanced Drinking Experiences - Potential to create innovative non-alcoholic beverages that cater to consumers seeking more mindful and balanced social experiences.
3. Crafting Specific Consumer Appeal - Chance to target a specific type of consumer by creating brand experiences that resonate with their interests and lifestyle.
Industry Implications
1. Craft Beer Industry - Opportunity for craft breweries to expand their offerings and capture the growing market of health-conscious consumers seeking low-alcohol or alcohol-free options.
2. Beverage Industry - Potential for beverage companies to develop and market innovative non-alcoholic alternatives that cater to the rise of the sober-curious movement and changing consumer preferences.
3. Design Industry - Opportunity for design agencies and professionals to create branding and packaging solutions that effectively communicate the values and lifestyle of specific consumer segments.
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