These playful pasta packaging designs demonstrate the multiplicity in both the branding and noodles. With hundreds of different shapes, sizes and types of pasta on today's market, standing out is crucial to winning it in this competitive market.
While some brands are decking out its boxes with retro, artisanal designs, others are opting for minimalism and abstract motifs. Some are even taking the traditional rectangular box to new levels, choosing triangular and organic-shaped packets. Functional twists like separating the noodles into measured portions help brands stand out not only for looks, but practical purposes.
The classic Italian dish will forever remain a staple in modern households for being so simple and easy to prepare. Brands both big and small can find inspiration from the diversity amongst these pasta packaging designs.
14 Pasta Packaging Designs
14
Simple Stripped-Down Labels
The New Ikea Food Packaging is Minimal and Literal
13
Home-Cooked Pasta Packaging
Pasta Nona Branding Embraces Grandma's Culinary Cachet
12
Divided Portion Packages
Neal Fletcher's Spaghetti Packaging Ensures You Cook Enough For All
11
Home Cooking Kits
The Scratch Food Collection Makes You an Instant Chef
10
Affordable Artisan Edibles
The President's Choice Black Label is a Foodie's Dream Come True
9
Open-Faced Pasta Boxes
Melanie Chernock Redesigns Packaging for De Cecco
8
Super-Sized Pasta Packaging
Ashley Walker Creates a Noodle-Shaped Packaging Concept for Kraft
7
Simple Sleek Pasta Branding
Bryan Ku’s Student Work is Perfect for the Spaghetti Lover
6
Personified Pasta Packaging
Ravioli 'Uralskaya Metelitsa' by Brand-B is Deliciously Inviting
5
Family Bonding Branding
The Dinner Time Pasta Project Captures the Essence of Meals
4
Pyramidal Pasta Branding
Brodofino Stelline Packaging Puts on a Face for Young Consumers
3
Self-Heating Meal Packs
MREs for Soldiers, Firefighters and Emergencies
2
Abstract Spaghetti Branding
iPates Pasta Packaging Appeals to the Young and Hungry
1
Purifying Pasta
The Spaghetti Scrub is a Natural Cleaner Made From Corn Cobs and Peach Pits
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Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Homestyle Pasta Skillet Meals
Chef Boyardee Introduced a Trio of Heat-and-Eat Frozen Products
Lockable Pizza Boxes
Domino's Created Packaging with Security Codes to Protect Leftover Slices
Limited-Edition Ramen Boxes
Nissin Foods USA is Commemorating National Noodle Day
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Ergonomic Instant Noodle Forks
Nendo x Nissin The Fork Supports Easy Eating of Instant Noodles
Accordion-Style Coffee Cups
The Accordion Paper Cup Concept is Easy to Carry
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Heat-and-Eat Pouched Meals
These New Ben’s Original Favourites and Lunch Bowls are Easy to Enjoy
Seasoned Cheesy Macaroni Products
Velveeta Shells & Cheese Now Come in Three New Varieties
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Pasta-Themed Jewelry
The Pasta Promise Celebrates the Return of Barilla Love Heart-Shaped Pasta
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Game-Themed Noodle Launches
KRAFT Mac & Cheese and Nintendo Debut New Super Mario Power-Up Shapes
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
International Cuisine-Inspired Pasta Sauces
Dolmio Intensify Pasta Sauces Come in Three Flavors
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Revamped Pickle Packaging
Grillo's Pickles Are Now Packaged in a Twist-Top Container
Canned Carbonara Pastas
Heinz Spaghetti Carbonara is the Brand's First New Pasta in 10 Years
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Macaroni-Inspired Tonal Dinnerware
Kraft Heinz Canada Creates the Kraft Dinnerware Collection
Macaroni-Colored Kitchenware
KD's KRAFT Dinnerware Collection Sports a Cheesy Golden Hue
Italian-Inspired Dried Pasta Expansions
Monte’s Fine Foods Launches Two Unique Pasta Shapes
Social Media-Inspired Pasta Sauces
These New Heinz Pasta Sauces Come in Three Flavors
Playful Sushi-Inspired Suitcases
These Sushi Suitcases by Yujeong Shin Includes Three Styles
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Refreshed Snack Packaging
Mary’s Gone Crackers Has Unveiled New Packaging Designed
Sharable Chocolate Packaging
Ferrero India Launches the New Pouch Packaging for Sharing Purposes
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Pasta Box Tickets
Barilla Turned Pasta Boxes into "Togetherness Tickets" on World Pasta Day
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Transformative Pizza Box Tables
Pizza Hut Introduces the Moving Box Table Packaging
Paper-Made Shrink Wrap Packaging
The 'TrayWrap' Paper Solution is Plastic-Free
Air-Dried Restaurant-Inspired Noodles
These New Momofuku Noodles Come in Two Flavors
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Instant Noodle-Inspired PCs
Aftershock Presents a New Range of Food-Themed Computer Designs
Artisanal Bake-at-Home Loaves
Essential Shares Organic Bake-at-Home Bread in Innovative Packaging
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Regionally Inspired Meal Kits
HelloFresh & Colavita's Ciao, Italia Recipes Share a Taste of Italy
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Origami-Inspired Lunch Boxes
The FoldiBox 2 Box has a Flatpack and Technical Design
Colorful Striped Organic Pastas
Trader Joe's Just Added Italian Organic Striped Farfalline Pasta
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Sustainable Pet Food Pouches
American Packaging Corporation Unveils a New Sustainable Solution
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Meal Preparation Lunch Boxes
The memobento is a Stylish Way to Simplify Meal Prepping
Energizing Protein Pastas
Barilla and Shawn Johnson East Celebrate and Support Everyday Athletes
Instant Pasta Snack Pots
Pasta Nostra Comes in Six Options Made with Fusilli Pasta
Protein-Packed Snack Cups
Volpi Foods Snack Cups Come in Two Varieties
Premium Frozen Ramen Kits
Ramen Raijin Frozen Ramen Kits Capture Authentic Flavors
Paper-Packaged Porridge Products
Everyday Essentials Porridge Oats Come in Plastic-Free Packaging
3-in-1 Meal Packaging Solutions
Coveris Debuts Hot-to-Go Packs with Eco-Friendly Design Practices
Snackable Pasta Chips
S'noods Turn Pasta from a Dinner Staple into Mid-Day Bites
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Convenient Asian Cuisine Collections
This Master Cook Collection Includes Noodles, Kits and More
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Chef-Backed Pasta Pizza Kits
Blue Apron Debuts Limited-Edition "Pasta Pizza" Kit
Accessible Ready Meal Boxes
Parsley Box Specializes in Delivering Ready Meal Boxes to the Elderly
Convenience-Focused Lunch Boxes
The W&P BYO Lunch Bundle is a Convenient and Stylish Solution
Pasta-Inspired Pool Inflatables
The Standard Hotel and Jumbo Unveils the Pool Pasta Floats
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Game Controller-Inspired Pasta Shapes
PlayStation Joins Pasta Garofalo on Play Your Pasta
Eco-Friendly Instant Noodle Packaging
Nissin Cup Noodles is Launching a New Paper Cup Packaging
Reduced Plastic Snack Packaging
ALDI Specially Selected Hand Cooked Chips Come in New Packets
Compostable Foodservice Packaging
These Sabert Pulp Food Containers are Convenient
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Premium Pasta Sauces
Le Sauce & Co Expands Its High-End Offerings to the Midwest
Paper-Based Instant Noodle Cups
The Pot Noodle Paper Pot Design is Headed to Tesco
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Paper-Made Confectionery Bags
Saica Group and Mondelez Launch a New Sustainable Multipack Solution
Convenient Steam-in-Bag Meals
Birds Eye Steamfresh Meals are Perfect for Midweek Lunch or Dinner
Temperature-Resistant Packaging Lines
Colpac Introduces the Stagione® Light Food Packaging Line
Multi-Functional Pasta Spoons
OTOTO's Spoon Combines Functionality with Whimsical Design
One-Ounce Snack Packs
Rivalz Created Single-Serving Packs for the Back-to-School Season
Monomaterial Cheese Packaging
Mondi and Skånemejerier Partnered on a New Packaging Solution
Flavorful Vegan-Friendly Pasta Sauces
The Filippo Berio Pasta Sauces Now Come in Eight Options
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Authentic Italian Pesto Products
The Barilla Pesto Range Now Includes Three New Options
Cartoon-Shaped Pastas
Kraft Mac & Cheese Revives SpongeBob SquarePants Shapes Amidst Fan Demand
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Hourglass-Shaped Kitchen Containers
Vladimir Fer Designs the Grains of Time Storage Container
Authentic At-Home Noodle Meals
Colman's Singapore Noodles Come in Recyclable Paper Packaging
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Nutrition-Focused Protein Pastas
Barilla Protein+ Cellentani is Packed with Protein and Fiber
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Grab-and-Go Food Packaging
The Novolex Power Prep Bags are Made by Bagcraft
Tomato Sauce Pouches
Le Sauce & Co.'s Well-Portioned Sauces Help to Reduce Food & Packaging Waste
Multi-Shape Pasta Packs
Trader Joe's New Organic Pasta Quintet is a Festive New Offering
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Dynamic Carrot Collections
Bolthouse Fresh Foods Unveils Sustainable Packaging for Three Products
App-Guided Pasta Makers
The Philips 7000 Series Pasta Maker Whips Up Eight Portions in Minutes
Social Good Pasta Sauces
Newman’s Own Pasta Sauces are Showing Off Updated Recipes
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Versatile Chocolate Pastas
Pastazerts' Chocolate Fettuccine Serves with Sweet or Savory Sauces
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Convenient Gluten-Free Pastas
Pasta by Daily Harvest is Made with Ancient Grains and Legumes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Intricate Pasta Tutorial Cookbooks
Mateo Zielonka Unveils the New Pasta Masterclass Book
Bake-in-Pack Sandwich Products
The Country Choice Savour It Range Prioritizes Convenient Cuisine
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Pouch-Packaged Pasta Sauces
These Le Sauce & Co Gourmet Pasta Sauces Come in Five Options
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Olive Snack Packs
Divina's Snackable Olives are Brineless and Ready to Take on the Go
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Instant Noodle-Inspired Measuring Cups
The Nissin Measuring Cup Resembles its Iconic Noodles
Veggie-Filled Meal Kits
Ready Pac Bistro Meal Kits Come in Three Delicious Flavors
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Authentic Consumer-Driven Pastas
These New Napolina Pasta Products Come in Two Shapes
Baked Tortellini Pastas
Fazoli’s Has New Tortellini Entrees, Including the Creamy Tortellini Bake
Rice Brand Overhauls
Minute Rice Revamps its Packaging and Debuts a New Mexican Rice Variant
Optimized Eco Postal Packaging
Kite Packaging Large Letter Postal Boxes Now Come in Eight Sizes
Authentic Ready-to-Serve Pasta Sauces
These Bono Italian Pasta Sauces Come in Seven Varieties
Ready-to-Cook Noodle Products
These New Batchelors Products Answer Demand for Cheap, Easy Meals
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Catchy Basked Pasta Ads
Noodles & Co.’s Chicken Parmesan Gets Ditty by Beloved Matt Farley