Melanie Chernock Redesigns Packaging for De Cecco
Kevin Young — May 4, 2012 — Lifestyle
References: dececcousa & lovelypackage
The familiar design of the De Cecco pasta box gets a facelift from a student design project that transforms the original to a more modern appeal.
Designed by graphic designer Melanie Chernock, the De Cecco pasta box redesign was an assignment for a student project. The famous pasta brand now reveals more of its product rather than showcasing its traditional blue and yellow design. De Cecco takes pride in its pasta and Italian heritage, and a revamped design is just what is needed.
Chernock maintains the company's logo to preserve the traditional product feel. She eliminates the unnecessary use of paper to produce a more revealing window that showcases the pasta. The De Cecco pasta box redesign offers a more modern touch that enhances a homemade feel.
Designed by graphic designer Melanie Chernock, the De Cecco pasta box redesign was an assignment for a student project. The famous pasta brand now reveals more of its product rather than showcasing its traditional blue and yellow design. De Cecco takes pride in its pasta and Italian heritage, and a revamped design is just what is needed.
Chernock maintains the company's logo to preserve the traditional product feel. She eliminates the unnecessary use of paper to produce a more revealing window that showcases the pasta. The De Cecco pasta box redesign offers a more modern touch that enhances a homemade feel.
Trend Themes
1. Transparent Packaging Redesigns - Opportunities for companies to revamp traditional packaging and use transparent materials to showcase their products.
2. Minimalist Product Packaging - Opportunities for companies to use simple and modern designs to create packaging that appeals to younger consumers.
3. Brand Refreshes Through Design - Opportunities for companies to stay relevant and appeal to new target demographics by refreshing and modernizing their product packaging.
Industry Implications
1. Food Packaging - Innovative packaging design opportunities for food companies looking to create more modern packaging for their products.
2. Consumer Goods - Opportunities for companies in the consumer goods industry to create packaging that appeals to younger consumers who value simplicity and transparency.
3. Retail - Opportunities for retailers to sell products with eye-catching and modern packaging, appealing to younger consumers and differentiating themselves from competitors.
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