Noodles & Co.’s Chicken Parmesan Gets Ditty by Beloved Matt Farley
Grace Mahas — October 4, 2023 — Marketing
Noodles & Company, the fast-casual dining chain, is set to introduce its first-ever baked pasta dish, Chicken Parmesan, with a unique advertising campaign crafted by marketing agency Fortnight Collective.
The campaign comprises four distinct ads, including “Chicken ParmaSong” and “ParmAmazing,” which spotlight the delectable dish in both song and visual appeal. Notably, “ParmaSong” features the musical talents of Matt Farley, a Massachusetts-based musician known for his vast repertoire of over 24,000 songs and appearances on The Tonight Show with Jimmy Fallon. Farley's whimsical renditions, like “Chicken Parmesan / You’ve got it goin’ on,” are paired with close-up visuals of the dish, making it an unforgettable promotion.
The campaign, which will be featured across CTV, OLV, social media platforms, and in-store promotions, anticipates the public launch of Chicken Parmesan on September 20, with early access for Noodles’ Rewards members.
The campaign comprises four distinct ads, including “Chicken ParmaSong” and “ParmAmazing,” which spotlight the delectable dish in both song and visual appeal. Notably, “ParmaSong” features the musical talents of Matt Farley, a Massachusetts-based musician known for his vast repertoire of over 24,000 songs and appearances on The Tonight Show with Jimmy Fallon. Farley's whimsical renditions, like “Chicken Parmesan / You’ve got it goin’ on,” are paired with close-up visuals of the dish, making it an unforgettable promotion.
The campaign, which will be featured across CTV, OLV, social media platforms, and in-store promotions, anticipates the public launch of Chicken Parmesan on September 20, with early access for Noodles’ Rewards members.
Trend Themes
1. Unique Advertising Campaigns - Noodles & Company's innovative use of catchy songs and close-up visuals in their Chicken Parmesan ad campaign demonstrates a disruptive innovation opportunity in capturing audience attention and making promotions unforgettable.
2. Influencer Collaborations - By partnering with musician Matt Farley, Noodles & Company tapped into the trend of leveraging the popularity of influencers to create engaging content for their baked pasta dish promotion.
3. Digital and In-store Integration - The use of CTV, OLV, social media platforms, and in-store promotions in Noodles & Company's multi-channel campaign highlights a disruptive innovation opportunity in seamlessly integrating digital and physical experiences to engage customers.
Industry Implications
1. Fast-casual Dining - Noodles & Company's introduction of a new baked pasta dish and their unique advertising campaign presents a disruptive innovation opportunity in the fast-casual dining industry to create memorable culinary experiences and attract customers.
2. Food Marketing - The creative marketing approach taken by marketing agency Fortnight Collective in promoting Noodles & Company's Chicken Parmesan demonstrates a disruptive innovation opportunity in the food marketing industry to generate excitement and increase sales through unique advertising strategies.
3. Rewards Programs - The early access for Noodles' Rewards members in the public launch of Chicken Parmesan highlights a disruptive innovation opportunity in the rewards program industry to enhance customer loyalty and drive engagement through exclusive benefits.
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