Velveeta Shells & Cheese Now Come in Three New Varieties
Michael Hemsworth — April 30, 2024 — Lifestyle
References: kraftheinz & parade
Velveeta Shells & Cheese have received an update for the first time in 12 years to provide consumers with a way to elevate lunch or dinner with a burst of cheesy flavor. The shell pasta product now comes in Buffalo and Pizza flavors, which are both perfect for consumers with a penchant for additional flavor experiences to try out. The pasta also comes in a new Gluten Free option made with brown rice and corn pasta to accommodate consumers with an intolerance or who are simply looking to avoid it.
Director at Velveeta Alison Kelly commented on the new Velveeta Shells & Cheese products saying, "At Velveeta we are continuing to take big swings to establish ourselves as part of culture, pushing the boundaries not just in marketing but also innovation as we strive to captivate a younger audience. Whether it's the convenient format of our queso for everyday indulgence, the rich flavors of our new Shells & Cheese or a gluten free version for those with dietary restrictions, Velveeta has something for every cheese lover.”
Image Credit: Velveeta
Director at Velveeta Alison Kelly commented on the new Velveeta Shells & Cheese products saying, "At Velveeta we are continuing to take big swings to establish ourselves as part of culture, pushing the boundaries not just in marketing but also innovation as we strive to captivate a younger audience. Whether it's the convenient format of our queso for everyday indulgence, the rich flavors of our new Shells & Cheese or a gluten free version for those with dietary restrictions, Velveeta has something for every cheese lover.”
Image Credit: Velveeta
Trend Themes
1. Flavor-infused Macaroni Products - Innovative pasta products now offer consumers new taste experiences with Buffalo and Pizza flavors, catering to those seeking additional flavor profiles.
2. Specialty Diet Options - Brands are introducing gluten-free versions of popular products, such as brown rice and corn pasta, to accommodate consumers with dietary restrictions.
3. Brand Innovation Strategy - Companies are focusing on capturing a younger audience by reimagining classic products like Velveeta Shells & Cheese to stay culturally relevant and appealing.
Industry Implications
1. Food and Beverage - The food industry can explore incorporating unique flavors into traditional products to cater to evolving consumer preferences and increase market appeal.
2. Health and Wellness - The wellness sector has opportunities to develop specialized food options, like gluten-free offerings, to meet the growing demand for dietary alternatives and inclusive products.
3. Marketing and Branding - Businesses in marketing and branding can learn from Velveeta's approach of reinventing products to engage with younger demographics and drive brand relevance and growth.
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