Birds Eye Steamfresh Meals are Perfect for Midweek Lunch or Dinner
Michael Hemsworth — March 26, 2024 — Lifestyle
These new Birds Eye Steamfresh meals are being added to the brand's product portfolio in the UK to provide shoppers with some delicious, nutritious and convenient options to try out this spring. The meals come in three new varieties including Mediterranean Pasta with Veg & Tomato Sauce, Spinach & Ricotta Tortellini with Veg & Pesto and Mushroom Tagliatelle with Creamy Sauce. The products are each crafted to be steamed in the bag, have an non-HFSS recipe and take just six to eight-minutes to prepare.
Head of Marketing for Brand, Vegetables, Potatoes and Plant-Based at Birds Eye UK & Ireland Jess Ali spoke on the new Birds Eye Steamfresh meals saying, "Currently, there are minimal ready meal options in the market that combine great taste, convenience, and health in one. Our latest additions to the Steamfresh portfolio show our commitment to helping consumers eat more high-quality vegetables through an easy to prepare frozen format and will help retailers drive further growth in this segment.”
Head of Marketing for Brand, Vegetables, Potatoes and Plant-Based at Birds Eye UK & Ireland Jess Ali spoke on the new Birds Eye Steamfresh meals saying, "Currently, there are minimal ready meal options in the market that combine great taste, convenience, and health in one. Our latest additions to the Steamfresh portfolio show our commitment to helping consumers eat more high-quality vegetables through an easy to prepare frozen format and will help retailers drive further growth in this segment.”
Trend Themes
1. Frozen Steam-in-bag Meals - Revolutionizing meal preparation with the convenience of frozen steam-in-bag meals that offer a delicious and nutritious dining option in just minutes.
2. Plant-based Ready Meals - Introducing a range of plant-based ready meals that cater to the growing demand for convenient and healthy meal options without compromising on taste or nutrition.
3. Quick and Healthy Meal Solutions - Meeting the needs of busy consumers with quick and healthy meal solutions that prioritize taste, convenience, and health benefits through innovative recipe formulations.
Industry Implications
1. Food Packaging Industry - Exploring disruptive opportunities in food packaging to develop tailored solutions for convenient steam-in-bag meals that enhance customer experience and shelf-life.
2. Frozen Food Sector - Adapting to the growing demand for plant-based options within the frozen food sector by introducing innovative frozen meals that appeal to health-conscious consumers seeking quick meal solutions.
3. Retail Industry - Leveraging the trend towards quick and healthy meal alternatives by optimizing product placement strategies and marketing tactics to capture the attention of on-the-go shoppers looking for convenient meal options.
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