These online shopping innovations range from web jewelry consultations to bespoke services that create the garment of one's dreams. With the demand for customization at an all-time high, e-retailers are putting greater focus on personalized services.
While sneaker websites are allowing shoppers to customize their favorite pair of kicks, specialty shops like the Amazon 3D-Printed Products Store gives budding designers and artist a chance to create a custom 3D-Print product.
In addition to their focus on customization, these online shopping innovations also aim to enhance consumer convenience. Examples include online styling consultations that save time and money along with online shopping delivery boxes that let one pick up their Amazon delivery close to home.
Moreover, the rising popularity of subscription boxes is allowing consumers to conveniently sample the latest cosmetics, order pre-made meals and even outfits that are picked out by a professional stylist.
56 Online Shopping Innovations

56
Bespoke Bag Platforms
The Kate Spade Saturday Website Lets Users Design Their Own Weekender Bag

55
Custom eCommerce Boxes
System Group's FreeBox Machine Makes On-Demand Boxes for Online Shipping
54
Monthly Subscription Sunglasses
The Freshades Company Delivers Handpicked Eyewear
53
Snacking Subscription Boxes
General Mills' Nibblr Subscription Box Delivers Small Healthy Snacks
52
Web Shopping Drop Boxes
Click-and-Collect Stations Help to Make Amazon Delivery More Convenient
51
Hybrid E-Commerce Shops
Sneakerboy Melbourne's Online Physical Store Has You Try, Then Buy Via Web
50
Designer-Curated Subscription Boxes
This Subscription Box Collects Items Put Together by Designers
49
Sample Perfume Subscriptions
The Scentbird Cosmetic Service Lets You Try Out Popular Scents
48
Bespoke Dress Design Platforms
Rose Athena's Custom Dress Creations Turn Consumers into Designers
47
Web Shopping Stylist Services
ASOS Now Lets You Chat with an Online Personal Stylist for Free
46
State-Specific Gift Subscriptions
PiecesofThere Provides Local Product Packages with State Themes
45
Completely Customizable Menswear
Original Stitch Lets Men Make the Shirt of Their Dreams
44
High Speed Clothing Deliveries
This Fashion Label is Launching 1 Hour Delivery in San Francisco
43
Crowdsourced Online Deliveries
Amazon's On My Way Uses Ordinary People to Deliver Packages
42
Cartoony eCommerce Branding
Globbing Makes Online Shopping More Fun, Interactive and Accessible
41
Digital-Integrating Flagship Stores
This In-Store Retail Experience Includes Online Elements
40
Japanese Candy Deliveries
Japan Crate Ships Subscription Mystery Boxes of Asian Sweets Every Month
39
Craft Beer Subscriptions
The Brew Box Co. Delivers a Variety of Craft Beers to Your Doorstep
38
Charitable Online Marketplaces
The New TOMS Marketplace Sells a Variety of Products for Good
37
Online Jewelry Consultations
Bauble Bar Pairs Its Web Shoppers with a Personal Stylist
36
Holistic Shopping Services
Online Shopping Business Boxes Menswear Picks and Ships Them
35
Seductive Subscription Services
Spice Box Delivers Adult Products Right to Your Door
34
Meat Subscription Boxes
AgLocal Delivers Pasture-Raised Meats from Family Farms to Homes
33
E-Book Subscription Services
The Oyster App is Netflix for Books
32
Secure Fashion Retail Apps
'Mona' is a Digital Personal Shopper That's Powered Up Innovative AI
31
Global Gourmet Grub Subscriptions
'Try The World' Ships Out Curated Gourmet Foods Monthly
30
Interactive Fashion Retail
Macy's Latest Announcement Expands of their iBeacon Retail Concept
29
Last-Minute Gift Deliveries
Zady's Operation: Santa Made Deliveries on Vespas in NYC at Christmas
28
3D-Printed Product Stores
The Amazon 3D-Printed Products Store Offers Custom 3D-Printed Goods
27
Wardrobe Delivery E-Tailers
Buck Mason Lets Customers Try on Clothes at Home Before Purchasing
26
Hassle-Free Pet Goodies
The Pet Subscription Box from PetBox is Effective and Smart
25
Online Shop Messaging Apps
Tictail Offers Real Customer Service to Online Shoppers
24
Coffee Chain Delivery Services
As of 2015, Starbucks Delivery Will Be Available Through Their App
23
Retail Product Share Apps
'Covet' Allows Users to Share IRL Products with Their Followers
22
Underwear Subscription Clubs
Meundies.com Puts Your Lingerie Shopping on Autopilot
21
Menswear Rental Subscriptions
The 'TieTry' Service Delivers Designer Brands Every Month
20
Subscription Tie Exchange Services
The Tie Society Lets Its Members Order and Exchange Ties
19
Premium Music Subscription Services
SoundCloud Pro Provides an Ad-Free Platform in the New Year
18
Swipeable Shopping Service
Mallzee Allows Consumers to Browse Through Clothes Like a Dating App
17
One-Click Dealership Services
Drive Motors Lets People Buy Cars Online from Dealerships
16
Baby Subscription Services
Good Karma Clothing for Kids Encourages Collaborative Consumption
15
Connected Personal Shopping Services
This Service Recreates the Social Shopping Experience
14
Location-Inspired Food Subscriptions
GothamBox Delivers Special Treats From NYC & San Francisco
13
Eco-Friendly Toy Subscriptions
Little Pnuts Sends Your Children an Exciting Surprise Each Quarter
12
Virtual Online Accessory Constructs
This Invention Allows Buyers to Try on Digital Purchases
11
Augmented Reality Shopping
The 'Augment' Application Allows You to Try Out Purchases Digitally
10
Beauty Sample Subscriptions
The Birchbox Haute Box Bridges Online and In-Store Shopping
9
Sustainable Food Subscriptions
Door to Door Organics Delivers Fresh Natural Groceries to Your Door
8
Preference-Driven Online Shopping
Glimpse Uses Facebook Likes to Create Custom Product Catalog
7
Brotastic Beauty Sample Subscriptions
Birchbox Man Lets Guys Test Drive New Products
6
Creative Council Packages
Artrepreneur Kits Help Artists Transition From School to the Real World
5
Health Food Subscriptions
Get Lollihop Snack Boxes Delivered Right to Your Door
4
Current Retro E-Commerce
The Then and Now Website Features Old and New Products
3
Geeky Subscription Gift Boxes
LootCrate Sends Out Nerdy Mystery Boxes Per Month to Members
2
Digital Consignment Boutiques
The Trend Trunk Helps You Sell Your Unwanted Clothes Online
1
Purchase-Approving Apps
The Thumzap Payment Button Lets Parents Approve Teen Spending Online
Related Ideas
Customizable Latex Apparel
Sloganlatex Revolutionizes Latex Fashion with New Offerings
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Backed Sneaker Design Platforms
Nike Introduces the AIRImagination Platform of Design
Designer-Led E-Commerce Partnerships
eBay Joins Willy Chavarria During Paris Fashion Week
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Interactive AI-Powered Retail Kiosks
Skechers and We Are Social Singapore Launched the Luna Kiosk
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Personalization-Focused Retail Concepts
Golden Goose Opens in NYC's Meatpacking District
Instant Virtual Fitting Tools
HeyBeauty AI Try-On Copilot Let's You Try on Clothes With a Click
GenAI Thrifting Tools
ThredUp's AI-Powered Shopping Tools Support Unique, Sustainable Finds
GenAI Home Shopping Tools
Wayfair Muse Elevates the Customer Search Experience with AI
GenAI Clothing Try-Ons
Perfect Corp.'s AI Clothes Try-on Reimagines Virtual Fashion Shopping
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
Tailored eCommerce Platforms
Zoovu Offers a Personalized eCommerce Solution with AI
Customizable Co-Created Sneakers
Golden Goose Offers a Sneaker Maker Experience in Toronto
Same-Day Fashion Rental Deliveries
Hurr x Deliveroo Helps Users Quickly Receive Pre-Loved Styles
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Virtual Try-On Services
SpreeAI is Making Significant Strides in the Fashion Industry
Transformative AI Shopping Experiences
Omoda and Google Cloud Partner for Generative-AI Shopping
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Tailored Retail Experiences
Levi’s Reinvents Retail with NextGen Indigo Shopping Experience
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Accessible Mindful Shopping Initiatives
Style DNA Brings Sustainability to Black Friday Shopping
Holographic Fragrance Installations
The Perfume Shop Stores Incorporate Holographic Technology
Custom Sneaker Marketplaces
Sneakify Showcases and Connects Nike By You Enthusiasts in 1 Platform
AI Virtual Try-On Tools
Outfit Changer AI Represents the Future of the Fashion Industry
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Digitally Customizable Bridesmaid Dresses
Couture Technologies and 3100 West Join Forces
Retail-Focused AI Blueprints
NVIDIA Will Transform Shopping Experiences Online & in Stores
Branded Low-Cost eCommerce Stores
Amazon Haul Offers Low-Cost Products to Attract Shoppers
AI Fashion Tools
Snazz AI Suggests Personalized Outfits Based on Your Style
Automated AI Shopping Assistants
Visa Intelligent Commerce Supports Shoppers with the Power of AI
Personalized Footwear Pop-Ups
ASICS Personalization Studio Features LuxCreo 3D Printing Technology
AI-Powered eCommerce Features
Amazon Interests Offers Tailored Product Options for Shoppers
Auto-Centric Digital Retail Spaces
Hyundai Becomes First Automaker to Sell on Amazon Autos
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
Personalized Luxury Eyewear
DITA Launches Diamond-Customizable Frame Collection
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
AI-Enhanced Shopping Experiences
Coveo’s Collaboration with Shopify Seeks to Streamline Shopping
In-Store AI Stylists
Skechers' Luna Helps Customers Choose What to Buy
eCommerce Consignment Services
eBay Consignment Was Launched with Luxe Collective
AI Jewelry Sales Assistants
Tacori Product Recommendations Informs Confident Shopper Purchases
Virtual Clothing Try-Ons
Virtual Try-On for Online Shopping Let's You See Clothes on You Instantly
AI Styling Technology
Zelig Transforms Fashion Retail Experiences with Smart Recommendations
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Virtual Interactive Shopping Experiences
Appy Pie Endpoint Launches Suite of Virtual Try-On APIs
AI-Powered Styling Platforms
Amazon x Wishi Redefine Luxury Fashion with AI-Powered Styling
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Digital Try-On Solutions
Bariano Uses Try with Mirra Technology for its New Virtual Fitting Rooms
AI-Native Commerce Platforms
Glance AI Swaps Search for an Inspiration-Led Discovery Experience
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
AI-Assisted Jewelry Design Apps
BLNG Quickly Turns Ideas and Sketches into 3D Jewelry Renderings
Tech-Forward Eyewear Stores
Breezm Expands into the U.S. with its 3D Printed Eyewear
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Music-Inspired Fashion Ventures
Upstream is the First Fashion Streaming Service Powered by Music
Members-Only Retail Platforms
Invite-Only Subscription Platform Mile Reshapes Luxury Shopping
Enhanced Omnichannel Experiences
Lightspeed Commerce Addresses Challenges in Retail & Hospitality
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
AI Thrifting Assistants
ThredUp Debuts New AI Features to Enhance Consumers' Shopping Journeys
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Enhanced Comprehensive Healthcare Services
Cleveland Clinic Partners with Amazon One Medical
Product Visualization Experiences
Threekit’s AI Visual Configurator Enhances Product Customization
Low Cost E-Commerce Shops
A New Amazon Low-Cost Store Will Launch to Match Competitor Pricing
Hyper-Personalized Beauty Platforms
Kult App Transforms How Shoppers Find & Buy Products in India
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Futuristic Headphone Attachments
ANDAASH Specializes in AirPod Max Attachments for Customization
VR-Powered Design Platforms
Mondän Bridges the Gap Between DIY Styling and High-End Customization
AI-Assisted Shoppable Searches
ChatGPT Now Offers New AI-Powered Shopping Experiences
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
AI-Powered Clothing Shopping Partnerships
True Fit and Shopify are Working Together for Sizing
Virtual Sneaker Authentication Services
Real Authentication Has Expanded to the Sneaker Market
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
AI-Powered Stylists
FitCheck AI Provides Real-Time Analysis and Personalized Recommendations
AI Shopping Assistants
TargetPilot Enhances E-Commerce With AI Search And Recommendations
Personal Shopping Apps
Beamble is Redefining Luxury with On-Demand Personal Shopping
Generative AI Shopping Assistants
SoftServe Debuts a New Gen AI Retail Shopping Assistant
Designer Shoe Protection Services
DSW Designer Shoe Warehouse Partners with Imbox Protection
In-House Minimalist Apparel
Crescent’s Contemporary Women’s Clothing for Timeless Elegance
AI-Powered Lifestyle Photography
Nextech3D.AI Introduces New Features for its Ecommerce AI Studio
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
AI-Powered Selling Tools
OnBuy is Using Artificial Intelligence to Power its Innovations in 2025
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
AI Online Shopping Features
Amazon Buy for Me Can Make Purchases on Other Websites
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Advanced Personalized Sizing Technology
NYC Leather Jackets Relies on Cutting-Edge Technology
AR Bag Try-Ons
WANNA's Bags Virtual Try-On Experience Visualizes Styles Worn on the Shoulder
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
AI Fashion Tools
Virtualfit Lets Users Try on New Looks Instantly in a Digital Space
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Efficient Made-To-Order Wedding Services
Revelry Boasts Stunning Made-To-Order Dresses
3D-Powered Furniture Retailer Networks
The 3D Cloud Network Introduces a Streamlined Solution
Retailer-Enabled Car Sales
Amazon Autos Allows Consumers to Shop for Their Next Vehicle at Home
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Open 3D Printing Platforms
Zellerfeld Unveils a New Platform for 3D-Printed Footwear Designing
GenAI Sizing Tools
True Fit's Fit Hub Simplifies Sizing and Fit Data on Retailers' Product Pages
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Personalized Jewelry Collections
Ritani Has Introduced a New Collection of Personalized Jewelry
AR Try-On Technologies
Nextech3D.ai Intends to Acquire Designhubz to Expand Its E-Commerce Prowess
Artist-Led Music Streaming Stores
The SoundCloud Store Lets Artists Create Their Own Merch
Text-Based Styling Services
Z SUPPLY's Text-a-Stylist Service Delivers Real-Time Recommendations
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Bridal On-Demand Delivery Partnerships
David's Bridal Collaborates with DoorDash
Hybrid Shopping Initiatives
City Furniture Partnered with 3D Cloud on Asset Management Solutions
Frictionless QR-Based Resale Features
eBay is Introducing the New 'Resell on eBay' Feature
Athlete-Focused Specialized E-Commerce Platforms
PlayBetter Recently Debuted TrackBetter.com
Custom Photo Puzzles
Make Your Puzzles Enhances Customer Experience of Its Services
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Bridal-Focused Retail Concepts
David’s Bridal Seeks to Redefine Bridal Shopping
AI-Powered Checkout Models
Amazon's Just Walk Out Technology Supports Seamless Checkouts
Valentine's-Ready Personalized Gifts
Wolt Launches New Personalized Gifts for its Shoppers
Clothing Repair Hubs
M&S Promotes Circular Fashion with the Launch of its Clothing Repair Service
Virtual Outfitting Tools
StyleScan Has Launched Stylescan Studio as a New Shopify App
Prescription-On-Demand Eyewear Services
Thinoptics Recently Launched Prescription on Demand
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Greeting Card Kiosks
Ink'd Greetings Help Customers Create Customized Well-Wishes
Diverse Shopping Platforms
VARSHOPS Discovers Quality Products Across Multiple Categories Securely
Second-Hand Tech Deliveries
CeX and Just Eat Takeaway.com Will Deliver Pre-Owned Gaming Products
AI E-commerce Support
3WiN Enhances E-commerce With 24/7 Support and Personalized Shopping
Beauty Retailing Expansions
Revolution Beauty Joins Amazon Distribution
Immersive Virtual Bookstores
Shepherd Let's Book Lovers Browse Virtual Shelves to Discover Books
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
South African Retail Expansions
Amazon Unveils its First Expansion into the African Continent
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools