ASOS Now Lets You Chat with an Online Personal Stylist for Free
Laura McQuarrie — June 11, 2014 — Marketing
References: asos & harpersbazaar
Online shopping is pretty convenient, but it can be pretty helpful to get a second opinion on a purchase you're considering, especially from an expert online personal stylist. This is precisely what fashion retailer ASOS is now doing with its free online styling service.
For several hours each day, a curated team of personal stylists will be available to consult both men and women to get chat about things like building outfits, advice and suggestions for special occasions. To make the experience easy, ASOS uses drag and drop mood boards to facilitate exchanges between stylist and shopper. Although the ASOS personal stylists are well versed in all ASOS has to offer, they ultimately will get to know each consumer's needs and make recommendations even if they're not ASOS products.
For several hours each day, a curated team of personal stylists will be available to consult both men and women to get chat about things like building outfits, advice and suggestions for special occasions. To make the experience easy, ASOS uses drag and drop mood boards to facilitate exchanges between stylist and shopper. Although the ASOS personal stylists are well versed in all ASOS has to offer, they ultimately will get to know each consumer's needs and make recommendations even if they're not ASOS products.
Trend Themes
1. Online Shopping Stylists - The rise of online shopping stylists offers an opportunity for businesses to provide personalized fashion advice and recommendations to customers.
2. Virtual Fashion Consultations - The availability of virtual fashion consultations allows businesses to enhance the online shopping experience by providing expert advice and guidance to customers.
3. Drag and Drop Styling Tools - The integration of drag and drop mood boards in online shopping platforms presents a disruptive innovation opportunity for businesses to improve communication and collaboration with customers.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the growing demand for virtual styling services by offering personalized fashion consultations to online shoppers.
2. E-commerce - The e-commerce industry can incorporate drag and drop styling tools to provide a more interactive and engaging online shopping experience for customers.
3. Fashion-tech - Fashion-tech companies can leverage virtual fashion consultations to combine innovative technology with expert fashion advice, creating a unique value proposition in the market.
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