The Tie Society Lets Its Members Order and Exchange Ties
Simal Yilmaz — February 20, 2013 — Fashion
References: tiesociety & coolbusinessideas
The Tie Society is providing yet another clever solution for consumers to avoid retailers. This is a subscription service that lets its members create an online wardrobe out of the extensive collection it offers, ships them to their homes and lets them exchange the ties whenever they please to.
Neck pieces such as ties and bow ties are certainly costly items that fashionable men would prefer to have a lot of. It is the chroming and accessorizing of a suit that one can never have more than enough of.
A subscription service for ties makes sense on so many levels. Members do not have to own the ties they wear and have unlimited access to more than the variety they can own by spending the same money on purchasing them.
Neck pieces such as ties and bow ties are certainly costly items that fashionable men would prefer to have a lot of. It is the chroming and accessorizing of a suit that one can never have more than enough of.
A subscription service for ties makes sense on so many levels. Members do not have to own the ties they wear and have unlimited access to more than the variety they can own by spending the same money on purchasing them.
Trend Themes
1. Subscription Tie Services - Disruptive innovation opportunity: Create a subscription-based service that allows members to have a rotating collection of ties, providing variety without the need for ownership.
2. Online Wardrobe Creation - Disruptive innovation opportunity: Develop an online platform that allows users to create virtual wardrobes and access a large collection of fashion items, including ties.
3. Fashion Rental Services - Disruptive innovation opportunity: Launch a fashion rental service that specifically focuses on offering a wide range of ties and bow ties for men, allowing them to constantly update their looks without the hassle of ownership.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Fashion retailers can explore the idea of incorporating subscription tie services as part of their offerings, attracting customers who value variety and convenience.
2. E-commerce - Disruptive innovation opportunity: Online retailers can enhance their platforms by introducing online wardrobe creation features, providing a unique selling point and increasing customer engagement.
3. Fashion Rental - Disruptive innovation opportunity: Existing fashion rental companies can expand their offerings to include a wide selection of ties and bow ties, catering to fashion-forward men who want to experiment with their style choices.
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