Original Stitch Lets Men Make the Shirt of Their Dreams
Michael Baxter — May 28, 2014 — Art & Design
References: originalstitch & springwise
Original Stitch is giving all the creative control over to the consumer. By allowing men to create their own shirt, they're opening up literally over a billion options for the average consumer to choose from.
With online shopping becoming even more popular than regular shopping, people have been given the keys to the cupboard, so to speak. There's much more flexibility with online shopping, you can even shop from international retailers if it pleases you. While many options have opened up there's still nothing like Original Stitch on the market.
The company lets users pick their own fabric, color, pattern and designs and they give you more than enough options to choose from. If you need the perfect shirt for that special event, you'll find it here.
With online shopping becoming even more popular than regular shopping, people have been given the keys to the cupboard, so to speak. There's much more flexibility with online shopping, you can even shop from international retailers if it pleases you. While many options have opened up there's still nothing like Original Stitch on the market.
The company lets users pick their own fabric, color, pattern and designs and they give you more than enough options to choose from. If you need the perfect shirt for that special event, you'll find it here.
Trend Themes
1. Customizable Menswear - Opportunity for businesses to offer personalized clothing options to meet individual customer preferences.
2. Online Shopping - Potential for businesses to leverage online platforms to provide a wide range of customizable products.
3. Direct-to-consumer Fashion - Disruptive opportunity for businesses to eliminate intermediaries and enable customers to directly design and purchase clothing.
Industry Implications
1. Fashion - Fashion industry can embrace customizability as a new market segment and tap into customer's desire for unique clothing.
2. E-commerce - E-commerce industry can capitalize on the trend of personalized products by offering customizable options across various product categories.
3. Textile and Apparel Manufacturing - Manufacturing industry can innovate by integrating automation and digital technologies to efficiently produce customized garments.
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