'Try The World' Ships Out Curated Gourmet Foods Monthly
Alexander Lam — May 23, 2013 — World
References: trytheworld & springwise
Letting you sample gourmet foods from around the world, the 'Try The World' subscription service ships out a new box every month. Hand picked by entrepreneurs Kat Vorotova and David Foult, each box contains a set of foods that are hard to obtain in the United States. The aim of each box is to give you a feel for the culture of each month's country.
The company's first box contains choice items from France. The box contains chocolate-covered meringues, anise flavored mints, and chestnut cream among other traditional delicacies. In addition, the box contains notable items such as tea blends from Le Palais des Thés and rare artisanal salt called sel de Guerande.
Each set is curated by Try The World's team and local experts to ensure the included items are truly indicative of the country's culture. The only set currently available is the 'The Classic Paris Box' with the subscription process yet to be completed.
The company's first box contains choice items from France. The box contains chocolate-covered meringues, anise flavored mints, and chestnut cream among other traditional delicacies. In addition, the box contains notable items such as tea blends from Le Palais des Thés and rare artisanal salt called sel de Guerande.
Each set is curated by Try The World's team and local experts to ensure the included items are truly indicative of the country's culture. The only set currently available is the 'The Classic Paris Box' with the subscription process yet to be completed.
Trend Themes
1. Gourmet Subscription Boxes - The trend of curated, monthly subscription boxes for gourmet foods offers an opportunity for disruptors to create specialized services for dietary restrictions or niche cuisine interests.
2. Global Cuisine Awareness - The trend of promoting cultural awareness through curated food experiences allows for disruption in industries such as travel and hospitality that can benefit from encouraging exploration and expanding cultural knowledge.
3. Direct-to-consumer Food Products - The trend of DTC (direct-to-consumer) delivery services for specialty food items presents disruption opportunities for traditional food retailers and distributors who can reposition themselves to compete with subscription-based services.
Industry Implications
1. Food Subscription Services - The gourmet food subscription box trend is driving innovation in the food and beverage industry, creating opportunities for disruptors to cater to foodies and those with niche tastes and dietary restrictions.
2. Travel and Hospitality - As curated food experiences are used to promote cultural awareness, opportunities for disruption in the travel and hospitality industry exist for businesses that can provide unique and genuine cultural experiences through food and local connections.
3. Food Retail and Distribution - As the gourmet food subscription box trend continues to grow, traditional food retailers and distributors can position themselves for disruption by incorporating DTC delivery options and investing in developing and marketing specialty products for niche tastes and dietary restrictions.
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