This Service Recreates the Social Shopping Experience
Katherine Pendrill — January 15, 2016 — Business
'Stitch Fix' is an online subscription service that recreates the social shopping experience in a digital way. Despite the popularity of online shopping, this activity still lacks the social element that comes from visiting a brick and motor outlet. Stitch Fix offers the best of both worlds by combining online shopping with social media.
Stitch Fix works by putting women in touch with a personal shopper who will hand-pick five personalized pieces to send to the consumer. These suggestions are based on demographic data, as well as more personalized data about the shopper themselves. Users can then share pictures of their items online, giving other members the opportunity to provide feedback. As a result, the company is able to recreate the social shopping experience, while still offering the convenience of a personal shopper.
Stitch Fix works by putting women in touch with a personal shopper who will hand-pick five personalized pieces to send to the consumer. These suggestions are based on demographic data, as well as more personalized data about the shopper themselves. Users can then share pictures of their items online, giving other members the opportunity to provide feedback. As a result, the company is able to recreate the social shopping experience, while still offering the convenience of a personal shopper.
Trend Themes
1. Online Personal Shopping - Opportunity for businesses to create online personal shopping services that provide a social shopping experience.
2. Data-driven Recommendations - Disruptive innovation opportunity by leveraging demographic and personalized data to provide personalized product recommendations.
3. Crowdsourced Fashion Feedback - Create platforms that allow users to share pictures of their clothing items for crowdsourced feedback and engagement.
Industry Implications
1. E-commerce - Disruptive innovation opportunity for e-commerce companies to integrate personal shoppers and social shopping features into their platforms.
2. Fashion Retail - Fashion retailers can explore the opportunity to offer personalized shopping experiences that leverage both online convenience and social interaction.
3. Data Analytics - Data analytics companies can provide solutions to gather and analyze demographic and personalized data for more accurate product recommendations.
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