Macy's Latest Announcement Expands of their iBeacon Retail Concept
Jana Pijak — September 24, 2014 — Business
Macy's latest announcement is an expansion of their iBeacon retail concept that was created in partnership with Shopkick. The expansion is set to feature up to 4000 shopBeacon devices that will be set up in a number of North American Macy's locations.
The popular retailer first introduced their iBeacon retail concept in 2013 and is set to start expanding the popular shopping feature by the end of September. The project's completion is planned for the beginning of 2015.
This interactive retail experience allows Macy's customers to gain access to discounts, sales and other promotions that are specific to their location and chosen store department.
In addition to saving money, the experience also allows shoppers to customize their retail trip with recommendations that are tailored for them. These recommendations are based on past purchases or on a list of items that a customer has recently liked.
The popular retailer first introduced their iBeacon retail concept in 2013 and is set to start expanding the popular shopping feature by the end of September. The project's completion is planned for the beginning of 2015.
This interactive retail experience allows Macy's customers to gain access to discounts, sales and other promotions that are specific to their location and chosen store department.
In addition to saving money, the experience also allows shoppers to customize their retail trip with recommendations that are tailored for them. These recommendations are based on past purchases or on a list of items that a customer has recently liked.
Trend Themes
1. Interactive Retail Experience - The expansion of Macy's iBeacon retail concept provides an interactive retail experience for customers, allowing them to customize their shopping trip and access location-specific discounts and promotions.
2. Location-based Marketing - The use of iBeacon technology in Macy's stores enables location-based marketing, providing customers with personalized recommendations based on their past purchases and preferences.
3. Omnichannel Integration - Macy's iBeacon retail concept highlights the trend of omnichannel integration, bridging the gap between online and offline shopping experiences through personalized promotions and recommendations.
Industry Implications
1. Retail - The expansion of interactive retail experiences like Macy's iBeacon concept presents disruptive innovation opportunities for the retail industry to enhance customer engagement and drive sales.
2. Marketing - The use of location-based marketing through iBeacon technology opens up disruptive innovation opportunities for the marketing industry to deliver personalized recommendations and targeted promotions to customers.
3. Technology - The implementation of iBeacon technology in the retail sector signifies disruptive innovation opportunities for the technology industry to create and improve location-based marketing solutions.
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