True Fit and Shopify are Working Together for Sizing
Michael Hemsworth — November 26, 2024 — Tech
References: truefit & retailtimes
True Fit and Shopify are working together as part of the latter brand's commitment to supporting a seamless shopping experience by leveraging the former brand's artificial intelligence (AI)-enabled technology. True Fit has been certified as a Shopify Plus Certified App Partner that will enable fashion retailers to provide shopper with a better overall experience that could also reduce returns. The technology has already been hailed by many brands as a seamless way to help customers find what they're looking for with greater ease than ever.
Co-Founder and CEO at True Fit Jessica Arredondo Murphy spoke on the True Fit and Shopify integration saying, "Our Shopify app continues to grow and strengthen, underlining our mission to help brands of all sizes leverage AI to match customers with the garments they’ll love. For shoppers, size and fit remains the de facto decider as to whether they convert or abandon their cart – by building fit assurance, backed up by AI and insights that connect over 400 million consumers across 21 billion Product Description Page views, we can help merchants significantly scale digital revenues, grow customer loyalty and reduce returns.”
Co-Founder and CEO at True Fit Jessica Arredondo Murphy spoke on the True Fit and Shopify integration saying, "Our Shopify app continues to grow and strengthen, underlining our mission to help brands of all sizes leverage AI to match customers with the garments they’ll love. For shoppers, size and fit remains the de facto decider as to whether they convert or abandon their cart – by building fit assurance, backed up by AI and insights that connect over 400 million consumers across 21 billion Product Description Page views, we can help merchants significantly scale digital revenues, grow customer loyalty and reduce returns.”
Trend Themes
1. AI-driven Sizing Solutions - The integration of AI for accurate clothing measurements enhances the shopping experience and reduces return rates.
2. Seamless E-commerce Experiences - Collaborations between tech and retail platforms ensure a frictionless shopping journey for consumers.
3. Personalized Shopping Recommendations - AI-enabled tools provide tailored clothing suggestions, increasing customer satisfaction and loyalty.
Industry Implications
1. Fashion Retail - Embracing AI technologies offers retailers precise sizing solutions and reduces the likelihood of returns.
2. E-commerce Platforms - Integration with AI-driven apps enhances the customer shopping experience and supports optimal conversion rates.
3. Artificial Intelligence - AI applications in retail, such as personalized fitting recommendations, drive industry innovation and efficiency.
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