Rose Athena's Custom Dress Creations Turn Consumers into Designers
Jana Pijak — September 3, 2014 — Business
References: roseathena & roseathena
Rose Athena is a fashion e-boutique that puts their consumers in the design driver's seat. If you've ever struggled to find your ideal dress, the e-retailer aims to change that with their bespoke design service that lets one customize their own garment.
The label's website allows consumers to pick from ready-to-wear and made-to-order designs that can be detailed to one's liking. Once one has picked their ideal style--a straight dress, a flared dress or a wrap dress that hits stores in September--they are able to fully customize its length, waist and sleeve style and can even decide on the garment's neckline and back silhouette.
Rose Athena's bespoke dress designs are comfortable and effortlessly chic, making a seamless transition from day to evening. Each of the boutique's custom-made garments is crafted out of soft Pima cotton materials and will vary in price according to its personalized elements.
The label features over 2500 dress designs to choose from and lets consumers pick from five classic shades and two striped motifs.
The label's website allows consumers to pick from ready-to-wear and made-to-order designs that can be detailed to one's liking. Once one has picked their ideal style--a straight dress, a flared dress or a wrap dress that hits stores in September--they are able to fully customize its length, waist and sleeve style and can even decide on the garment's neckline and back silhouette.
Rose Athena's bespoke dress designs are comfortable and effortlessly chic, making a seamless transition from day to evening. Each of the boutique's custom-made garments is crafted out of soft Pima cotton materials and will vary in price according to its personalized elements.
The label features over 2500 dress designs to choose from and lets consumers pick from five classic shades and two striped motifs.
Trend Themes
1. Bespoke Design Services - Customization services are becoming increasingly popular in the fashion industry, leading to a rise in bespoke design platforms.
2. Consumer-centric Fashion - Fashion e-boutiques, like Rose Athena, are catering to the growing consumer demand for personalized and sustainable fashion options.
3. Effortlessly Chic Apparel - Apparel companies are focusing on designing comfortable, versatile, and stylish garments that can be worn from day to evening.
Industry Implications
1. Fashion - Customization services and sustainable fashion options are creating new opportunities in the fashion industry.
2. E-commerce - Consumer demand for personalized and sustainable fashion options is driving growth in the e-commerce industry.
3. Textiles - Textile companies are exploring new materials and production techniques to meet growing demand for sustainable and comfortable fashion products.
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