Buck Mason Lets Customers Try on Clothes at Home Before Purchasing
Meghan Young — November 15, 2013 — Fashion
As common as shoppable websites are becoming, there is still something irreplaceable about going into a physical shop to see and touch the merchandise in person; new e-commerce company Buck Mason hopes to bridge the gap between the two. Buck Mason is offering to ship a wardrobe of men's basics in order for customers to try them on before purchasing.
With free shipping for initial package and returns, Buck Mason's service could revolutionize the industry in a big yet simple way. Customers have five days to decide what they want to keep. With a range of traditional colors available, the items are all made in the United States.
Buck Mason was founded by Erik Schnakenberg and Sasha Koehn. It is based in Los Angeles, California.
With free shipping for initial package and returns, Buck Mason's service could revolutionize the industry in a big yet simple way. Customers have five days to decide what they want to keep. With a range of traditional colors available, the items are all made in the United States.
Buck Mason was founded by Erik Schnakenberg and Sasha Koehn. It is based in Los Angeles, California.
Trend Themes
1. Try-on-by-mail - The trend of offering customers the option to try on clothes at home before purchasing provides a convenient and personalized shopping experience.
2. Virtual Wardrobe - E-tailers can leverage technology to create virtual wardrobes where customers can digitally try on clothes and make more informed purchase decisions.
3. Direct-to-consumer Basics - The rise of e-commerce companies specializing in men's basics offers an alternative to traditional brick-and-mortar stores, providing accessibility and convenience.
Industry Implications
1. Fashion E-commerce - The fashion e-commerce industry can capitalize on the trend of try-on-by-mail services to enhance customer satisfaction and reduce returns.
2. Augmented Reality - The augmented reality industry can collaborate with e-tailers to develop virtual wardrobe platforms that enable customers to virtually try on clothes before purchasing.
3. Direct-to-consumer Apparel - Direct-to-consumer apparel brands can disrupt the traditional retail industry by offering high-quality basics accompanied by convenient try-on services, appealing to modern consumers.
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