The Birchbox Haute Box Bridges Online and In-Store Shopping
Meghan Young — January 28, 2011 — Pop Culture
References: birchbox & fastcompany
There are still a slew of reasons as to why people still prefer in-store shopping over online shopping, but the Birchbox Haute Box bridges the gap between the two. For women, beauty samples are a huge shopping enticer, yet until now, you couldn't get those samples unless you visited the store.
Thanks to Birchbox Haute Box, founded by Hayley Barna and Katia Beauchamp, you can simply subscribe online to receive a box of samples without stepping into a store. For only $10 a month, people can enjoy products from such companies as Benefit, Kiehl's and Marc Jacobs.
Thanks to Birchbox Haute Box, founded by Hayley Barna and Katia Beauchamp, you can simply subscribe online to receive a box of samples without stepping into a store. For only $10 a month, people can enjoy products from such companies as Benefit, Kiehl's and Marc Jacobs.
Trend Themes
1. Beauty Sample Subscriptions - Disruptive innovation opportunity: Online subscription services that deliver beauty samples straight to your door.
2. Bridge Between Online and In-store Shopping - Disruptive innovation opportunity: Creating a seamless shopping experience by combining the convenience of online shopping with the enticement of in-store beauty samples.
3. Subscription-based Sampling Models - Disruptive innovation opportunity: Introducing subscription-based sampling models to other industries beyond beauty, offering consumers the chance to try products before purchasing.
Industry Implications
1. Beauty & Cosmetics - Disruptive innovation opportunity: Transforming the way beauty products are distributed and allowing customers to discover new brands and products through subscription services.
2. E-commerce - Disruptive innovation opportunity: Enhancing the online shopping experience by offering subscription services that provide curated samples to entice customers and increase sales.
3. Retail - Disruptive innovation opportunity: Integrating subscription-based sampling models into brick-and-mortar stores to attract new customers and retain existing ones.
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