As these October 2016 brand activations show, companies are seeking out fresh ways to bolster consumer interest. While pop-up shops are always an effective way to drive attention for a specific product, clothing line or company venture, many are opting for large scale events that draw out huge crowds instead.
In order to promote her new bedding line, Martha Stewart is joining with the Hudson's Bay in Toronto. Those who attend will have the chance to get a book signed by the celebrity homemaker, however they're only eligible if they spend $60 or more on her products first. In another celebrity case that's included in these October 2016 brand activations, Drake took to Instagram to tell his followers about the launch of his new gentlemen's club -- which he claims will spotlight female dancers in a way never before seen.
Top 30 Brand Activations in October
From VR Taco Promotions to Immersive Horror-Themed Aquariums:
Riley von Niessen — Oct 29, 2016 — Marketing
30
Collegiate Ball Pits
Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week
29
Board Game Pop-Up Hotels
The McDonald's Monopoly Hotel Publicity Campaign Brings the Game to Life
28
Movement-Sensing Pop-Ups
Kingsmen Projects Has Allowed Brands to Create More Informative Pop-Ups
27
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
26
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
25
Rapper-Themed Pop-Up Restaurants
Powamekka Cafe Memorializes Tupac Shakur with Food
24
Rapper-Designed Gentlemen's Clubs
'The Ballet' by Drake Spotlights Female Dancers in a New Way
23
Horrific Aquarium Exhibitions
Tokyo's Sunshine Aquarium will Host a Ghoulish Event for Halloween
22
State Fair Food Pop-Ups
The State Fair Treats Pop-Up Will Bring Deep-fried Creations to the Masses
21
Pop-Up Aquarium Exhibits
The 'Tetra Tranquility Tank' is an Installation in the London Underground
20
Branded Chocolate Museums
Tokyo's Kit Kat Museum Explores Confections from 1973 to Present
19
Celebratory Crayon Bus Tours
Crayola's '100 Years of Colour' Bus Tour Entertained UK Kids
18
Asian Beauty Product Tours
The LANEIGE BB Cushion Was Promoted with Help from Young Influencers
17
Pop-Up Waste Recycling Plants
Watershed Materials Recycles Waste from Real Estate Excavation
16
Celebratory Beer Promotions
Hopdoddy is Celebrating National Beer Lover's Day with Craft Brews
15
Pop-Up Seawater Shops
'The Bottle' by RNLI Stocks Salt Water Drinks for Water Safety Awareness
14
Branded Hot Dog Makers
The Coca-Cola Pop-Up Hot Dog Toaster Cooks Everything at Once
13
Socialite Sibling Pop-Ups
The Kendall + Kylie Pop-Up Shop Features the Fall 2016 Lineup
12
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
11
High-Flying Culinary Events
Ottawa's 'Sky Lounge' Celebrates Canada's 150th Anniversary
10
Celebrity Homemaker Events
Martha Stewart and the Bay are Hosting a Launch for Her Bedding Line
9
Virtual Pop-Up Shops
Quilted Norther's Online Pop-Up Can Be Experienced in VR
8
Sandwich Crisp Pop-Ups
Walkers' Serves Sandwich Clubs and Sandwich-Inspired Crisps
7
Vegan Night Markets
Los Angeles is Set to Host Its First Ever All-Vegan Street Food Market
6
Kid-Centric Museum Pop-Ups
The Interactive Exhibits at Mr. Men's 'Mini Museum' are "Child-Sized"
5
Multicultural Campus Festivals
This College Event is Inspired By the Hindu Festival Of Colors
4
Cyclist-Celebrating Events
Limerick is Celebrating World Car Free Day by Rewarding Those Who Cycle
3
Literacy-Promoting Shopping Events
This International Literacy Day Event Supports a Good Cause
2
Cultural Pop-Up Events
Ignite 150 Will Bring Surprise Events to Ottawa for Canada's 150th Birthday
1
Boozy Seafood Marathons
Le Marathon du Medoc Feeds Racers On the Course With Oysters and Wine
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Meet-and-Greet Holiday Campaigns
Jennifer Hudson and Old Navy will Host a Special Holiday Event
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Skincare Pop-Up Trucks
Neutrogena Canada will Host a Boost Bus in Toronto
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Themed Celebrity Activations
Sheraton Centre Toronto will Host Numerous Taylor Swift Experiences
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Limited-Edition Cartoon Pop-Ups
Nordstrom NYC Celebrates Hello Kitty's 50th Anniversary
Concert-Centric Makeup Activations
Sephora Canada will Launch 'Shimmer Studio by Sephora' Pop-Up
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Beauty Bodycare Partnerships
Sephora Has Teamed with the Brazilian Bodycare Brand Sol De Janeiro
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Luxurious Branded Pop-Up Events
The St. Regis Toronto & Tom Ford Have Partnered on a Luxe Event
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Branded Low-Cost eCommerce Stores
Amazon Haul Offers Low-Cost Products to Attract Shoppers
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Amalfi Coast-Inspired Pop-Ups
e.l.f. Cosmetics Hosted a Beach Club Activation in Brooklyn
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Luxuriously Immersive Spooky Experiences
The Fairmont Hotel Vancouver Presents Eerie Events
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Seasonal Book Retail Promotions
Indigo Launches Multi-Category Holiday Deals with E-Reader Focus
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Taco-Celebrating Promotional Campaigns
Taco Cabana Marks National Taco Day on October 1, 2024
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
Self-Care Festival Activations
Tree Hut Set Up a Remix Your Self-Care Experience at Lollapalooza
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Mix-and-Match Aroma Installations
The H&M Nolita Pop-Up Lets Guests Create NYC-Inspired Scents
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Toronto Mall Beauty Expansions
Sephora's Grand Opening at the Well Offers Free Incentives
Intimate Cosmetics Events
Makeup by Mario will Host a Master Class in Toronto Courtesy of Sephora
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Taco-Themed Dorm Makeovers
Taco Bell's Tacommodation Initiative Restyled a Student Flat
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Tequila-Sponsored Gallery Events
LALO Tequila Sponsored the VIP experience at MoMA
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Premium Retail Destinations
Noa Santos Ovevrhauled the Banana Republic Flagship in Soho
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Interactive Tennis Activations
Fresh Del Monte Engaged Healthy Eating Fans at the 2024 Miami Open
Immersive Fashion Week Events
Fashion Art Toronto's 1664 Fashion Week Fall 2024 is Comprehensive
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Vegan Beauty Pop-Ups
Kosmo will Debut its Collection of Velvety Lipstick Balms
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Caribbean Cultural Celebrations
Carnival Oasis 2024 Transforms Toronto into a Caribbean Haven
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Clean Makeup Initiatives
Sephora Canada will Host a Free Makeup Masterclass at The Bentway
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Multi-Sensory Hispanic Pop-Ups
House of Heritage Immerses Visitors in the Flavor of Herdez Salsa
Camera Gear Product Displays
GoPro Has Announced a Significant Retail Expansion at Best Buy
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Beauty-Incentive Programs
Sephora's Beauty at the Bentway Will Offer Free Beauty Samples
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Retail QSR Dining Partnerships
Walmart and Burger King Partnered for an Exclusive Benefit
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
Fall-Exclusive Canadian Promotions
DoorDash and Starbucks Team Up for Pumpkin Spice Latte Season
Indigenous-Owned Holiday Events
Aaniin Pop-Up Showcases Indigenous Entrepreneurship
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Athletic Actress Activewear Campaigns
The On Fall 2024 Campaign Stars Zendaya in the Swiss Alps
Luxe Culinary Experiences
W Toronto's Limited-Time Tasting Menu Boasts a Blend of Flavors
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Celebrity-Backed Outdoor Apparel
Martha Stewart Debuts an Apparel Line with Tractor Supply Company
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign