Aaniin Pop-Up Showcases Indigenous Entrepreneurship
Georgia Wray Norsten — November 13, 2024 — Business
References: aaniin.shop
Toronto's Eaton Centre will host the 'aaniin' pop-up this holiday, marking Canada's first 100% Indigenous-owned pop-up department store. This 6,500-square-foot space, open from November 29th to December 31st, invites shoppers to explore a unique, immersive shopping experience featuring over 40 Indigenous-owned brands across fashion, beauty, jewelry, home goods, and more.
Founded by Anishinaabe entrepreneur Chelsee Pettit from Aamjiwnaag First Nation, aaniin seeks to uplift Indigenous creators while showcasing an inclusive approach to commerce. The pop-up brings a fresh perspective to Indigenous entrepreneurship with brands like Cheekbone Beauty, Lesley Hampton, and Decolonial Clothing, bridging traditional culture with contemporary design.
The initiative, supported by Payworks and Mastercard, creates a space where Indigenous voices and stories shine. “Every detail is designed to share Indigenous stories and talent,” says Pettit. Visitors will find products celebrating Indigenous languages, history, and craftsmanship, redefining holiday shopping with purpose and pride.
Image Credit: aaniin
Founded by Anishinaabe entrepreneur Chelsee Pettit from Aamjiwnaag First Nation, aaniin seeks to uplift Indigenous creators while showcasing an inclusive approach to commerce. The pop-up brings a fresh perspective to Indigenous entrepreneurship with brands like Cheekbone Beauty, Lesley Hampton, and Decolonial Clothing, bridging traditional culture with contemporary design.
The initiative, supported by Payworks and Mastercard, creates a space where Indigenous voices and stories shine. “Every detail is designed to share Indigenous stories and talent,” says Pettit. Visitors will find products celebrating Indigenous languages, history, and craftsmanship, redefining holiday shopping with purpose and pride.
Image Credit: aaniin
Trend Themes
1. Indigenous-powered Retail Spaces - The 'aaniin' pop-up exemplifies a disruptive approach by bringing together Indigenous brands under one roof, creating an immersive and culturally rich shopping experience.
2. Inclusive Commerce Ventures - With aaniin, there is a unique blending of traditional Indigenous craftsmanship with modern retail design, offering an inclusive and diverse option for holiday shopping.
3. Culturally-driven Products - Products at the aaniin pop-up shop celebrate Indigenous languages, history, and craftsmanship, providing shoppers with culturally infused consumer goods.
Industry Implications
1. Retail Innovation - Through Indigenous-owned pop-up stores like aaniin, the retail industry sees opportunities for unique, story-driven shopping environments.
2. Cultural Commerce - Offering a platform for Indigenous entrepreneurs, aaniin represents a new frontier in cultural commerce, expanding market access and visibility.
3. Event Marketing - Events like the aaniin pop-up highlight how culturally focused holiday events can attract diverse audiences and elevate brand storytelling.
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