Crayola's '100 Years of Colour' Bus Tour Entertained UK Kids
Laura McQuarrie — September 7, 2016 — Marketing
References: crayola & eventmagazine
In celebration of '100 Years of Colour,' Crayola sent a double-decker bus on a tour across several retail stops throughout the UK, providing kids with the chance to partake in games, activities and enjoy a range of performances. As well as celebrating a momentous anniversary, the bus tour was also a strategically timed one that coincided with the busy back-to-school season.
Families who boarded the bus and took pictures were able to upload their snapshots to the Crayola Bus Tour Facebook event page for the chance to win a limited-edition Crayola 100th Anniversary bundle.
The 100 Years of Colour bus tour from Crayola recently concluded its route at Smyths toy store in North East England.
Families who boarded the bus and took pictures were able to upload their snapshots to the Crayola Bus Tour Facebook event page for the chance to win a limited-edition Crayola 100th Anniversary bundle.
The 100 Years of Colour bus tour from Crayola recently concluded its route at Smyths toy store in North East England.
Trend Themes
1. Interactive Bus Tours - Interactive live events on buses to engage children in fun activities and games.
2. Anniversary Themed Tours - Buses and other tours themed around commemorative occasions as a unique marketing strategy.
3. Social Media Contests - Contests held on social media platforms to increase user engagement and provide incentives for participation.
Industry Implications
1. Entertainment - Entertainment companies can leverage this trend to offer unique experiences to children and their families as a part of their event management services.
2. Marketing and Advertising - Marketing and advertising companies can offer these interactive experiences to brands as a part of their promotional strategies, especially during important events and anniversaries of brands.
3. Social Media - Social media platforms can leverage this trend to increase user engagement by hosting and promoting contests and events that are relevant to their target audiences.
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