These May 2018 social good trends encompass a variety of conscious initiatives that aim to make a positive difference in the world.
In order to raise awareness of the harmful experiences that many women face outside of Planned Parenthood locations at the hands of overzealous protesters, a VR initiative was created that shows how manipulative and terrible it can be to be on the other end of it. The initiative is called 'Across the Line VR,' and allows users to see what it's like to be swarmed by protesters in a stressful situation, highlighting the need for more regulation to protect staff and patients at these clinics.
Also highlighted is the truthful drug education program that was implemented by a US school in place of the dated and highly ineffective DARE program. In order to get a better understanding of the effectiveness of the Drug Policy Alliance curriculum and to see how it's received by students and parents, the school featured a trial class for 14 and 15 year olds.
Top 65 Social Good Trends in May
From Inclusive Festival Shoots to Marginalized Voice Databases:
Riley von Niessen — May 26, 2018 — Social Good
64
Inclusive Festival Fashion Photography
This Coachella Series Shows the Diversity of Attendees
63
Stacked Affordable Housing Solutions
Containerwerk Uses Containers for a Cost-Effective Initiative
62
Hummingbird-Supporting Makeup
The New Wet n Wild Line Raises Money for Climate-endangered Species
61
Charitable Movie-Based Fashion Drops
Fat Tiger Workshop Celebrates 'Rampage' with Fierce Clothing
60
Censorship-Fighting Billboards
Billboards Beyond Boarders Gives a Voice to Silenced Journalists
59
On-Demand Non-Emergency Rides
Ford's GoRide Service Helps People Get to Doctor's Appointments
58
Plush Child Nutrition Kits
This Kit Uses Koalas and Animated Cards to Gets Kids to Eat Right
57
Empowering Culinary Startups
Farming Hope Offers Opportunity for the Homeless to Better Land Jobs
56
Timber-Built Tiny Classrooms
The Emerge Cabin was Designed and Built in Three Weeks by Students
55
Charitable Fashion Pop-Ups
Harrods' Launched 'Fashion Re-Told' with the NSPCC to Benefit Charity
54
High School eSports Leagues
The PlayVS Startup Wants to Use eSports as an Educational Tool
53
Immersive LGBTQ+ Gallery Exhibits
'DITCH' is an Outloud LGBTQ-Celebrating Performance
52
Charitable Superfood Snacks
All Profits from Kalumi's Cheeky Chai Superfood Bar Support Girls Inc.
51
Poignant AR Traveling Experiences
1RIC's 'Terminal 3' Tasks Users with Interrogating Passengers
50
Certified Palm Oil-Free Snacks
Enjoy Life Foods is Promoting Transparency in Free-From Foods
49
Guilt-Free Vegan Furniture
Erez Nevi Pana Experimented with Plants & Minerals for This Exhibition
48
VR Lecture Halls
Full Sail is Using the Rumii App to Help Online Students Better Interact in Class
47
Empowering Adventure-Based Campaigns
North Face's Move Mountains Inspires Young Girls
46
Color-In Mobile Posters
BBH LA Created Customizable Posters for Instagram for Teens to Share
45
Feminist Department Store Panels
Bloomingdale's 'In Her Shoes' Event Launches This Week
44
Customizable Espadrille Shoes
The Afridrille is Handmade in Kenya and Designed in Austin
43
Video-Based Group Therapy Platforms
The Campfire Platform Helps Users Build a Caring Social Group
42
Self Care-Centric Apps
The Shine App by Marah Lidey & Naomi Hirabayashi Makes Wellbeing Accessible
41
Supportive Student Apps
This App Directs Stricken Students to the Resources They Need
40
Customized Dog Socks
PupSocks Helps Pet Owners Sport the Image of Their Furry Best Friend
39
Ethical Conservation Chocolates
Creo Chocolate's Single-Origin Bar Supports Rainforest Life
38
Blockchain ID Initiatives
This Austin Blockchain Initiative Will Help the Homeless Community
37
Fashion-Forward Ethical Abaca Bags
Abacá Celebrates Tradition with an Adorable and Modern Flair
36
Contextualized Dictionary Apps
The Reverso App Uses Quizzes and Synonyms to Boost Language Skills
35
Loan Payback Employee Perks
Estee Lauder Offers Student Loan Contributions for Employees
34
Mournful Empty Streetcars
An Empty Streetcar Ran Through Toronto for the WSIB Day of Mourning
33
Autism-Certified Theme Parks
'Sesame Place' Gives Guests a Fun and Inclusive Experience
32
Delicate Urban School Buildings
Archimania's Design Boasts a Slatted Boxed Roof Sculpture
31
VR Abortion Clinic Experiences
Planned Parenthood's VR Experience Hopes to Elicit Empathy
30
Socially Empowering Digital Magazines
LocalLove Brings Communities Together Through Events & Media
29
Blockchain Voting Apps
The State of West Virginia is Trialing a Blockchain-Secured Voting App
28
Tribute-Paying Tumblers
Stripes is Selling Limited-Edition Selena Quintanilla Cups
27
Fashion-Forward Earth Day Initiatives
Adidas, Parley & MLS Seek to Educate About Recycling
26
Religious Flower Petal Recycling
Help Us Green is Recycling Salvaged Flower Petals into Incense
25
Charitable Tie-Dye Cupcakes
Baked by Melissa's New Cupcakes Support the Make-A-Wish Foundation
24
Contactless Donation Screens
The Give DIFFerently's 24-Hour Donation Point is a New Way to Give
23
Workplace Diversity Campaigns
HP's latest 'Reinvent Mindsets' Video Addresses the Latino Community
22
Charity-Supporting Smartphones
The Apple (Product)RED iPhone 8 and 8 Plus Fights HIV/AIDS
21
Truthful Drug Education Programs
This US School is Using the Drug Policy Alliance Curriculum
20
Women's Equality Timepieces
The Women’s Movement Resist Watch Starts Necessary Conversations
19
Poignant Lynching Memorials
The 'National Memorial for Peace and Justice' is a Powerful Exhibition
18
Political Teen Summits
The Teen Vogue Summit: Turn Up is Set to Empower Teens Seeking Change
17
Car Wreckage Smartphone Cases
The Volkswagen Crashed Cases Warn Against Texting and Driving
16
Limited-Edition Dog Prints
KAWS Made a Snoopy Print for the Nonprofit Organization Free Arts NYC
15
Breastfeeding Political Candidate Ads
Kelda Roys Breastfed Her Child in Her Promotional Ad Spot
14
Charity-Encouraging Superhero Campaigns
Deadpool & Omaze's Collaboration Supports Cancer Research
13
Voice-Assisted Donations
Amazon is Now Allowing for Alexa Charitable Donations
12
In-Vitro Pregnancy Benefits
Starbucks Will Now Cover IVF Treatment Costs for All Employees
11
Charitable Conservation Songs
Sharp's Brewery and Universal Music Launched a Single for 'Kevnor'
10
Marginalized Voice Databases
Equity at the Table Aims to Bring Diversity to the Food Industry
9
Female-Focused Film Festival Shorts
Bulgari Will Spotlight Women at the Tribeca Film Festival
8
Emotional Dementia Awareness Campaigns
Bryan Cranston Narrates an Emotive Video About Dementia
7
LGBTQ-Celebratory T-Shirts
Andrew Joins With Charles Hashim to Showcase Its Exclusive T-Shirt
6
Equal Pay Initiative Campaigns
adidas Works with Lean In With the #20PercentCounts Campaign
5
Diversity Expanding Architecture Camps
Hip Hop Architecture Camp Combines Music and Urban Planning
4
Online ASL Art Exhibits
The Updated Met Open Access Initiative Brings Guided ASL Facebook Tours
3
Restaurant Industry Conferences
The MAD Symposium is Returning with a Focus on Social Justice
2
Intuitive Tactile Alphabets
'ELIA Frames' are Faster to Read and More Intuitive Than Braille
1
Immersive Moon-Touring Videos
NASA Gives You a Tour of the Moon's Surface Area with Collected Data
Related Ideas
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Pride-Inspired Safe Spaces
Sephora Launched 'Brave Spaces' in Honor of Pride
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Charitable Streaming Service Pop-Ups
All Proceeds from 'As Seen on Netflix' Support Mental Health
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Beautified Community Spaces
Sephora Canada's Beauty at The Bentway Revitalizes Outdoor Space
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Esports Mental Health Apparel
Team Vitality Debuts the KARE Merch Capsule to Support Mental Health
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Online Mental Health Communities
'Side by Side' Offers Online Anonymous Connections for Health
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Beauty Recycling Programs
Shoppers Drug Mart Launches Recycling Program for Quo Beauty Cosmetics
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Vegan-Friendly Talc-Free Cosmetics
Polite Society Makeup Launched Two New Products
Pride-Themed Acne Treatments
Peace Out Skincare Debuted a Special Edition of Its Acne Healing Dots
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Traceable Fashion Collections
Nobody's Child Unveils its New Digital Product Passport Program
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Eco-Friendly Pet Programs
Mars Petcare and Big Idea Ventures Launch a Sustainable Pet Food Program
Anti-Doomscrolling Robots
NABS & Amplify Created the DoomScroller for World Mental Health Day
Awareness-Raising Rolling Papers
VIBES and the Last Prisoner Project Launch RELEASE PAPERS
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Workplace Mental Health Platforms
Viatris Expanded its Elevate Program with 'Unmind'
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Traveling Family-Focused Campaigns
NGS and Vivid-Pix are Celebrating Family History Month
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Employee Wellness Platforms
Scotch & Soda Launches a New Mental Health Platform for Employees
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Retail Body Cam Initiatives
Pret a Manger Employees are Testing Out Body Cams for Personal Safety
Abuse Awareness Beauty Initiatives
YSL Beauty Recently Partnered with Women's Shelters Canada
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Physical Activity-Promoting Initiatives
Cadillac Fairview Joins the Canadian Olympic Committee
Inclusive Language Resources
IKEA Poland Launches the #ZmienimyNarracje Campaign
Women's Healthcare Books
Evvy Launched a Gender Health Gap Book for Equal Research Day
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Interactive Transparency Tracking Tools
World Animal Protection Canada Monitors Wildlife Incidents
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Community Behavioral Health Campaigns
Comprehensive Healthcare Debuts a New Recruitment Campaign
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Health Equity Initiatives
Staples Canada's 'Close the Gap' Campaign Addresses Health Disparities
Youth Esports Safety Initiatives
British Esports Partnered with the NSPCC on a Series of Events
Virtual Personal Care Metaverses
Superdrug is the First Health and Beauty Brand to Debut in Roblox
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Statement Short Films
'The Trial' by Gandja Monteiro Exposes Realities of Abortion Bans
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Health-First Funding Initiatives
Gilead Sciences is Aiming to Bolster HIV Prevention in the U.S
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Child-Centric Online Safety Campaigns
Wondershare FamiSafe Engages Parents with a Contest
Discreet Victim Support Initiatives
VST and Loblaw Have Teamed Up on the Ask for Angela Campaign
Esports Wellness Platforms
Ninja Labs and Vivior Launch the 4SIGHT Wellness Platform
Mental Health Partnerships
Pacsun Has Announced a New Global Partnership with the Rare Impact Fund
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
LGBTQ Mentorship Programs
Queer Women of Esports Supports LGBTQ Gamers In Need of Mentoring
Expansive Inclusivity Initiatives
Boathouse Group Implements a Supplier Diversity Program
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Social Isolation-Combating Platforms
TimeBank by Healthfirst Foundation Has Debuted a New Platform
Children's Illustrated Book Campaigns
The 'One in 100' Initiative Spotlights the Medically Complex
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Ethical Tech Programs
The Institute for Diversity Certification Launches a Pioneering Program
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Gamer Wellness Initiatives
Riot Games Taps Take This for an Esports Mental Health Initiative
Inclusivity-Centric Back-To-School Campaigns
Sistema Launched a Back-To-School Survey
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Ethical GenAI Tools
Brandtech Group's Bias Breaker Produces More Diverse and Inclusive Images
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Diversity-Promoting Digital Courses
The North Face Introduces the Allyship in the Outdoors Course
Empowering Educational Initiatives
Sight School Empowers Individuals with Visual Impairments
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Safe Mental Health Spaces
Suniel Shetty Launches a Mental Health App with 24/7 Access to Therapy
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign
Youth-Focused Non-Profit Programs
In Tandem's Youth Voice Fellowship Offers Paid Opportunities