Amazon is Now Allowing for Alexa Charitable Donations
Justin Lam — April 4, 2018 — Social Good
Amazon's voice assistant is an amazing piece of technology that allows users the ability to control almost anything in their homes, but a new feature is now allowing users to make Amazon Alexa charitable donations. The new service will encompass nearly 50 charitable organizations, with payments being made through Amazon Pay. This new feature not only benefits charities but could also see Amazon reach further into the money-sending space.
The list of charities that can receive Alexa charitable donations includes: St. Jude Children's Research Hospital, the American Society for the Prevention of Cruelty to Animals (ASPCA) and the American Heart Association. Smaller organizations, such as the Coyote Point Rifle and Pistol Club, the West Seattle Baseball League and Moments with the Book, are also represented. Donations between $5 and $5,000 can be made through Alexa charitable donations.
The list of charities that can receive Alexa charitable donations includes: St. Jude Children's Research Hospital, the American Society for the Prevention of Cruelty to Animals (ASPCA) and the American Heart Association. Smaller organizations, such as the Coyote Point Rifle and Pistol Club, the West Seattle Baseball League and Moments with the Book, are also represented. Donations between $5 and $5,000 can be made through Alexa charitable donations.
Trend Themes
1. Voice-assisted Donations - Integration of voice assistants in the donation process, making it more convenient and accessible.
2. Charitable Technology - Utilizing technology platforms like Amazon Alexa to facilitate charitable giving.
3. Expansion in Money-sending Space - Amazon's entry into charitable donations could lead to further expansion in the money-sending industry.
Industry Implications
1. Nonprofit Sector - Nonprofit organizations can leverage voice-assisted donations to increase fundraising efforts.
2. E-commerce - E-commerce platforms can incorporate charitable features like Amazon's Alexa donations to enhance user experience and differentiate from competitors.
3. Financial Technology - Fintech companies can explore partnerships with voice assistant platforms to tap into the growing market of voice-assisted donations.
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