BBH LA Created Customizable Posters for Instagram for Teens to Share
Laura McQuarrie — April 6, 2018 — Marketing
References: bartleboglehegarty & psfk
To help teens raise their voices in support for the March for Our Lives movement, BBH Los Angeles created a series of posters for Instagram that can easily be colored, customized and shared across the social platform. The posters were shared by the agency via Instagram Stories so that users on the platform could capture a screenshot and share it in a matter of seconds thanks to Instagram's built-in coloring tools within Stories.
Some of the customizable poster templates included messages like "ABC not NRA" and "Am I Next?"
Other initiatives that are being created around the issue of gun control in the United States include awareness-raising fashion collections, video games and even teen summits to encourage both discussion and positive actions to be taken.
Some of the customizable poster templates included messages like "ABC not NRA" and "Am I Next?"
Other initiatives that are being created around the issue of gun control in the United States include awareness-raising fashion collections, video games and even teen summits to encourage both discussion and positive actions to be taken.
Trend Themes
1. Teen Activism - The rise of customizable posters for teens on social media platforms presents an opportunity for brands to support and engage with the activism efforts of young people.
2. Online Advocacy - The integration of coloring tools in social media platforms like Instagram Stories opens doors for innovative ways of spreading awareness and generating support for social causes.
3. Youth Empowerment - Initiatives like customizable posters catered to teens empower them to express their opinions and take a stand on important social issues.
Industry Implications
1. Advertising - Advertising agencies can leverage customizable posters on social media platforms to create campaigns that resonate with the activism and creative expression of teens.
2. Social Media - Social media platforms like Instagram can explore further integration of customization features to provide users with more opportunities to express opinions and engage with social causes.
3. Fashion - Fashion brands can join the movement by creating awareness-raising collections that support causes like gun control, aligning with the activism of young people.
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