Adidas, Parley & MLS Seek to Educate About Recycling
References: adidas & highsnobiety
Sports brand adidas and organization Parley for the Oceans have a long-lasting relationship, based on sustainability advocacy, and this year they are kicking off a fashion-forward Earth Day initiative. In order to expand their reach, the collaborators have partnered with Major League Soccer to "encourage the soccer community to create a cleaner, healthier environment."
Essentially, the Earth Day initiative will be in the spirit of previous adidas and Parley for the Oceans collaborations. In order to raise awareness about the harmful impact of marine plastic pollution -- not only on aquatic life but on the environment in general, the Major League Soccer team will sport Parley kits on Earth Day weekend (April 20th until April 22nd). The jerseys are made of upcycled plastic, found on beaches and in nearby coastal communities.
Essentially, the Earth Day initiative will be in the spirit of previous adidas and Parley for the Oceans collaborations. In order to raise awareness about the harmful impact of marine plastic pollution -- not only on aquatic life but on the environment in general, the Major League Soccer team will sport Parley kits on Earth Day weekend (April 20th until April 22nd). The jerseys are made of upcycled plastic, found on beaches and in nearby coastal communities.
Trend Themes
1. Sustainable Fashion Collaborations - There is a growing trend of fashion and sports brands partnering with sustainability organizations to create eco-friendly products and raise awareness about sustainability issues, presenting an opportunity for businesses to explore collaborative efforts.
2. Upcycling in Sportswear - The use of upcycled materials, such as plastic waste, in sportswear presents a trend towards environmentally conscious fashion and a potential opportunity for businesses in the fashion and sports industries to innovate and differentiate their products.
3. Eco-friendly Sports Sponsorships - Sports sponsorships that prioritize eco-friendly and sustainable practices, such as the Parley and Major League Soccer partnership, showcase the potential for promoting environmental responsibility while still engaging with consumers through sports.
Industry Implications
1. Fashion Industry - The fashion industry presents an opportunity for businesses to explore sustainable manufacturing practices and collaborate with sustainability organizations, addressing growing consumer demand for eco-friendly products.
2. Sports Industry - The sports industry presents an opportunity for businesses to incorporate and promote eco-friendly practices, such as the use of upcycled materials, in sports equipment and sponsorships.
3. Environmental Organizations - Environmental organizations have a potential role in partnering with businesses in the fashion and sports industries to promote sustainable practices and engage with consumers towards an eco-friendly future.
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