The Apple (Product)RED iPhone 8 and 8 Plus Fights HIV/AIDS
Michael Hemsworth — April 10, 2018 — Tech
The Apple (Product)RED iPhone 8 and 8 Plus have been unveiled by the tech brand as the latest devices that will support the fight against HIV/AIDS on the global scale. Proceeds from the sale of the device go towards the (RED) charity, which is one of the leaders in the worldwide fight to stop new infections and get those who are infected on antiretroviral treatment.
The devices are identical to the original iPhone 8 and 8 Plus, but have been finished with a bold red glass rear enclosure that separates it from the flagship models. Coming in a choice of 64GB or 256GB storage options, the Apple (Product)RED iPhone 8 and 8 Plus have been unveiled alongside the (Product)RED iPhone X Leather Folio case.
The devices are identical to the original iPhone 8 and 8 Plus, but have been finished with a bold red glass rear enclosure that separates it from the flagship models. Coming in a choice of 64GB or 256GB storage options, the Apple (Product)RED iPhone 8 and 8 Plus have been unveiled alongside the (Product)RED iPhone X Leather Folio case.
Trend Themes
1. Charity-supporting Smartphones - As more consumers seek socially-conscious products, companies that partner with charities through product sales will continue to gain popularity.
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Industry Implications
1. Technology - Companies in the tech industry can differentiate themselves by creating charity partnerships in their product lines, attracting socially-conscious customers.
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3. Consumer Goods - Companies in the consumer goods industry can increase brand loyalty and drive sales by partnering with charities to co-brand products and promote socially-conscious values.
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