The Volkswagen Crashed Cases Warn Against Texting and Driving
Michael Hemsworth — April 26, 2018 — Autos
References: crashedcases & yankodesign
Texting and driving is a surefire way to dramatically increase your chances of getting into an accident, so the Volkswagen Crashed Cases have been designed as a way to remind you of the danger every time you pick up your device.
Developed in a partnership between Volkswagen Sweden and Nord DDB, the cases were created by metal artist Lennart Wintermyr from cars that were damaged in an accident caused by distracting driving. A total of 153 cases have been created to correlate with the number of crashes that have been caused by texting and driving since smartphone usage behind the wheel was banned in Sweden.
Proceeds from the purchase of Volkswagen Crashed Cases go towards Trafikskadefonden, which aids victims of traffic accidents with rehabilitation.
Developed in a partnership between Volkswagen Sweden and Nord DDB, the cases were created by metal artist Lennart Wintermyr from cars that were damaged in an accident caused by distracting driving. A total of 153 cases have been created to correlate with the number of crashes that have been caused by texting and driving since smartphone usage behind the wheel was banned in Sweden.
Proceeds from the purchase of Volkswagen Crashed Cases go towards Trafikskadefonden, which aids victims of traffic accidents with rehabilitation.
Trend Themes
1. Distracted Driving Awareness - Creating smartphone cases from car wreckage raises awareness about the dangers of texting and driving.
2. Sustainable Design - Repurposing damaged cars for smartphone cases promotes eco-friendly practices in product design.
3. Cause-related Marketing - Partnering with a charity to donate proceeds from sales of the cases aligns with the growing trend of socially responsible business practices.
Industry Implications
1. Automotive - The automotive industry could explore partnerships with smartphone accessory companies to create unique products that promote safe driving habits.
2. Consumer Electronics - The consumer electronics industry can adopt sustainable practices by repurposing materials found in damaged products to create new accessories.
3. Charitable Organizations - Charitable organizations involved in accident victim rehabilitation could collaborate with companies to develop cause-related marketing campaigns that raise funds and awareness.
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