Kelda Roys Breastfed Her Child in Her Promotional Ad Spot
Ellen Smith — April 12, 2018 — Social Good
References: keldaforgovernor & adweek
Kelda Roys is a Wisconsin gubernatorial candidate that's drawing national attention following her promotional ad spot in which she breastfed her child on camera while discussing her intention to ban harmful chemicals from baby bottles and sippy cups.
This intimate moment wasn't scripted. Mid-shoot Roys stopped what she was doing to calm her crying baby. Realizing her baby was hungry, the candidate started breastfeeding her child, and because she thought this interruption would be edited out, she continued still discussing her political intentions. This wholesome moment was later included in the final cut of the ad, as it highlights the personal tie Roys has to her message, while normalizing the act of breastfeeding for people everywhere.
This intimate moment wasn't scripted. Mid-shoot Roys stopped what she was doing to calm her crying baby. Realizing her baby was hungry, the candidate started breastfeeding her child, and because she thought this interruption would be edited out, she continued still discussing her political intentions. This wholesome moment was later included in the final cut of the ad, as it highlights the personal tie Roys has to her message, while normalizing the act of breastfeeding for people everywhere.
Trend Themes
1. Breastfeeding in Political Campaign Ads - Political candidates are using authentic moments like breastfeeding on camera to connect with voters and humanize their campaigns.
2. Focus on Baby Product Safety - As demonstrated by Kelda Roys, there is a growing trend of political candidates advocating for the banning harmful chemicals in baby products.
3. Normalizing Breastfeeding in Public - Kelda Roys' ad is empowering mothers by showing that breastfeeding is a natural act that can be done anywhere, even on camera and during a political campaign.
Industry Implications
1. Politics - The use of breastfeeding on camera in political campaigns presents an opportunity for candidates to connect with voters on a personal level and show their human side.
2. Baby Product Manufacturing - With political candidates pushing for the banning of harmful chemicals in baby products, manufacturers have an opportunity to innovate and develop safer alternatives.
3. Maternity Wear and Accessories - The normalization of breastfeeding in public, particularly in political campaigns, presents an opportunity for the maternity wear and accessories industry to create clothing and products that are both functional and stylish for breastfeeding mothers.
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