Baked by Melissa's New Cupcakes Support the Make-A-Wish Foundation
Katherine Pendrill — April 28, 2018 — Lifestyle
References: bakedbymelissa & delish
To help consumers satisfy their sweet tooth and contribute to a good cause, Baked by Melissa has teamed up with the Make-A-Wish Foundation on a collection of adorable tie-dye cupcakes. Timed to coincide with World Wish Day, which falls on Sunday, April 29th, the sweet treats are a delicious way to give back.
To help support the Make-A-Wish foundation, Baked By Melissa has created blue-and-white tie-dye cupcakes that are almost too pretty to eat. The collaboration was largely inspired by a young boy named Joshua, who joined owner Melissa Ben-Ishay in her kitchen. Joshua was born with a severe congenital heart defect, but his dream has always been to overcome his illness and become a chef like Ben-Ishay.
To help kids just like Joshua, the charitable cupcakes will be sold between April 29th and May 31st, with 75 cents from every sale going towards the Make-A-Wish foundation. For those who purchase a Latest & Greatest pack, $1.50 will be donated.
Image Credit: Baked By Melissa.
To help support the Make-A-Wish foundation, Baked By Melissa has created blue-and-white tie-dye cupcakes that are almost too pretty to eat. The collaboration was largely inspired by a young boy named Joshua, who joined owner Melissa Ben-Ishay in her kitchen. Joshua was born with a severe congenital heart defect, but his dream has always been to overcome his illness and become a chef like Ben-Ishay.
To help kids just like Joshua, the charitable cupcakes will be sold between April 29th and May 31st, with 75 cents from every sale going towards the Make-A-Wish foundation. For those who purchase a Latest & Greatest pack, $1.50 will be donated.
Image Credit: Baked By Melissa.
Trend Themes
1. Charitable Food Products - There is an opportunity to capitalize on consumers' willingness to purchase food products that benefit charitable causes.
2. Social Responsibility Campaigns - Brands can engage with consumers and contribute to important causes through social responsibility campaigns.
3. Collaborations for Charity - Collaborations between brands and charitable organizations can be a powerful way to raise awareness and funds for important causes.
Industry Implications
1. Food and Beverage - The food and beverage industry has the potential to create products that not only satisfy consumer demand, but also contribute to charitable causes.
2. Non-profit - Charitable organizations can benefit from collaborations with consumer-facing businesses to increase awareness and drive fundraising efforts.
3. Retail - Retail businesses can promote social responsibility campaigns through partnerships with charities and nonprofit organizations.
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