The top March 2016 publicity stunts highlight a number of well-received brand events that succeeded in genuinely surprising and delighting consumers.
Jeep Germany recently launched a clever campaign through a collaboration with creative studio Parasol Island that applies the self-care movements core values to one's sport vehicle in a humorous way. Deemed the "Jeep Mud Mask," the campaign was selling a limited number of special edition cans filled with "100% natural" mud, which urban Jeep drivers were encouraged to apply to their vehicle when it is particularly starved for adventure.
Meanwhile, UK-based budget airline easyJet has opened a pilot store in London for their new grocery concept easyFoodstore, which sells all items for an impressive 25-pence. Intended to highlight the brand's dedication to saving consumer's cash, the store was forced to temporarily close immediately after closing due to the fact they sold out of their entire stock on their first day of business.
Top 40 Publicity Stunts in March
From Sport Vehicle Mud Masks to Mysterious Urban Cookie Vaults:
Rebecca Byers — Mar 13, 2016 — Marketing
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39
Streetcar Shoe Experiences
The Nike SNKRS XPRESS is a Curated Event for All-Star Weekend
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38
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
37
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
36
Sport Vehicle Mud Masks
This Jeep 75th Anniversary Campaign Stars Elyas M'Barek
35
Macho Beer Bars
This Craft Beer Marketing Stunt in Japan Uses Burly Men to Appeal to Women
34
Minimalistic Pop-Up Supermarkets
'100% Everything' is a Fashion Pop-Up Store by Ksenia Schnaide
33
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
32
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
31
Wax Fashion Week Replicas
The Madame Tussauds LFW Experience Features a Wax Kendall Jenner
30
Apologetic Burrito Giveaways
This Chain is Giving Out Free Burritos in Lieu of Restaurant Closures
29
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
28
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
27
Immersive Movie Marketing Kiosks
Creo Worked with Universal on this 'Minions' Movie Release Kiosk
26
Compact Book-Inspired Cars
The 'All Gone' Smart Car is Inspired by the Streetwear Book
25
Pasta Brand Birthday Celebrations
Risotto Brand Riso Gallo Will Host a Pop-Up Dining Experience
24
Basketball-Inspired ATMs
This 10-Foot-Tall BMO Bank Machine Promotes the Annual NBA All-Star Game
23
Literary Travel Games
Travelzoo's Map Challenges Bookworms to Win a Literary-Themed Holiday
22
E-Commerce Birthday Road Trips
The eBay 20th Anniversary Airstream Trailer Showcased Deals
21
Celebratory Monkey Projections
The PG Tips Mascot Helped Celebrate the Year of the Monkey
20
Affordable Airline Grocery Marts
The easyFoodstore in London is Sells All Groceries for 25p
19
Experiential Showroom Events
This Experiential Event Gave Guests a Temporary Escape from the City
18
Romantic Taxi Rides
Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service'
17
Drive-In Car Campaigns
This Drive-In Movie Promotion Included a Romantic Screening and Test Drives
16
Speed Dating Trains
Virgin Trains Created a Romantic Train Ride for Singles on Valentine's Day
15
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
14
Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
13
Pet-Friendly Diners
The 'MicroChippy' is a Dog-Friendly Restaurant for Canines and Owners
12
Branded Powerboat Promotions
The New Cadbury Milk Tray Man Was Revealed in a Powerboat Stunt
11
Mobile Tourism Truck Pop-Ups
Visit Florida and Hertz Teamed Up for an Event in London
10
Self-Parking Chairs
The Intelligent Parking Chair is Inspired By Nissan's Park Assist Tech
9
Rapper-Guided Training Videos
Burger King's Training Video for Grilled Dogs Stars Snoop Dog
8
Sugar-Discarding Stunts
Ricola Encouraged Consumers to Trade Sugar for Herbal Sugar-Free Sweets
7
Thermochromatic Flower Shops
Bompas & Parr and Perrier-Jouët Created a Valentine's Day Flower Shop
6
Tourist Smartphone Handouts
South Korea is Offering Free Galaxy Note 5 to Foreign Visitors
5
Yorkshire Pudding Wedding Cakes
Food Brand Aunt Bessie's Gifted a Couple with Their Dream Cake
4
Whipped Cream Weather Billboards
This Weather Ad Shows Snowfall Using Whipped Cream-Topped Drinks
3
Voice-Controlled Pizza Deliveries
Domino's Tracker Deliveries Can Now Be Made Using Amazon Echo
2
Extreme Lip Balm Tests
Vaseline Uk Recently Launched an Extreme Weather Experiment
1
Attention-Tracking Cars
This Renault Car Was Fitted with Cameras to Track Those Who Look at It
Related Ideas
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Drugstore Beauty Pop-Ups
Physicians Formula's Glambulance Vehicle Featured Dermatologists
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
United Mascot Commercials
The First-Ever Instacart Super Bowl Ad Unites Beloved Brand Icons
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Brick-and-Mortar Collectibles Stores
POP MART Debuted Its First Permanent Store in the Netherlands
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
K-Beauty Brand Expansions
K-Beauty Brand Yepoda Will Launch in Sephora Stores Across Europe
Springtime-Themed Cosmetics Collections
The Tree Hut Spring Collection Has New Products and Scents
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Customer-Driven Holiday Campaigns
Amazon's Holiday Campaign is Inspired by 5-Star Reviews
Beauty Brand-Backed Race Cars
e.l.f. Cosmetics is the Newest Sponsor of the Indianapolis 500
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Adventure-Inspired Fashion Collections
Vineyard Vines Has Announced a New Collaboration with Jeep
Holiday-Specific Beauty Pop-Ups
Beauty Pie is Launching a 'Beauty Pie Holiday Party' in Mayfair
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Vivaciously Redefined Car Brands
Jaguar Debuts its 'Copy Nothing' Campaign
Runway-Inspired Peel-Off Masks
Pat McGrath's Glass 001 Artistry Mask Easily Creates a Viral Look
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Playful Hotel Campaigns
BWH Hotels Launches a Campaign to Reclaim Stolen Treasures
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Self-Care Festival Activations
Tree Hut Set Up a Remix Your Self-Care Experience at Lollapalooza
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Pizza-Themed Spas
Channel 4 and Domino's Pizza Dreamed Up a World-First Spa Experience
Branded Dairy-Free Challenges
Kite Hill Launches the Dairy-Free February Campaign
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Nostalgic Fast Food Campaigns
'cheeky Maccas' Celebrates Australian Summer with a Road Trip
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Chinese Tea Brand Pop-Ups
HEYTEA Celebrated a Successful Expansion into the French Market
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Actor-Backed Electric Automobile Campaigns
Bradley Cooper Stars in the Rise of Electric Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Brand Refresh Preview Events
Closer Previews for Anticipation at a Lively Cheap Monday Event
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Rugged Off-Road Concept Vehicles
Emmanuel Klissarov Designs the Deep Dune Concept Car
Luxe Travel Essentials Collections
George Cleverley X Zachary Weiss Unveil a Collaborative Capsule
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Marathon Retail Partnerships
The Deliveroo x Boots Marathon Roo-covery Hub is a One-Stop Shop
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Mythical Exploration SUV Models
The Ford Bronco Sasquatch Searcher is One-of-a-Kind
Japanese Discount Store Endorsements
Don Quijote Partners with Bruno Mars for New Video Campaign
European Esports Trophy Tours
Mercedes-Benz Will Carry the Official LoL Summoner's Cup Trophy
Retailer-Opened Food Markets
The MUJI Food Market Opens its Doors in Chelsea Market in NYC
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Prepackaged Street Food Sandwiches
The Urban Eat Urban Street Range Has Three Options
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Plant-Based Meat Publicity Tours
Prime Roots is Giving Away Koji Mycelium Deli Meat
Car-Collaborative Outdoor Apparel
Vineyard Vines Introduces a New Adventurous Capsule with Jeep
Food Allergy Awareness Campaigns
Fare's PSA is Backed by NFL Player Jason McCourty & His Daughter
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Auto-Themed Luggage Collaborations
Delsey Paris and Jeep Launched a New Outdoor Luggage Line
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador