Virgin Trains Created a Romantic Train Ride for Singles on Valentine's Day
Laura McQuarrie — February 12, 2016 — Marketing
References: virgintrains & eventmagazine
To save people in the UK from having to travel alone on Valentine's Day, Virgin Trains is setting up a romantic train event. The first 24 people to purchase a single ticket to the Love Carriage will be given entry to a train that sets the mood with red roses, atmospheric music and bubbly drinks. In this special carriage, people will have the chance to swap seats with other passengers as part of a twist on traditional speed dating.
Train passengers will also be greeted by their host Fred Sirieix, who is known from the TV show First Dates. In addition to playing matchmaker onboard the train, Sirieix will also be giving Virgin Train staff a special class on the art of service, in order to best serve passengers during this experience.
Train passengers will also be greeted by their host Fred Sirieix, who is known from the TV show First Dates. In addition to playing matchmaker onboard the train, Sirieix will also be giving Virgin Train staff a special class on the art of service, in order to best serve passengers during this experience.
Trend Themes
1. Romantic Train Events - Opportunity to create more romantic train experiences for couples and singles during special occasions or holidays.
2. Networking Train Events - Opportunity to create more networking opportunities for professionals on trains, especially during business trips or conferences.
3. Celebrity Hosted Train Events - Opportunity to attract more customers by having celebrity hosts or influencers onboard special trains or events.
Industry Implications
1. Transportation - Opportunity for train companies to differentiate their services and attract more customers by offering unique and memorable train experiences.
2. Hospitality - Opportunity for hotels or other hospitality businesses to partner with train companies and offer package deals on train experiences.
3. Entertainment - Opportunity for event organizers or entertainment companies to create pop-up train experiences for concerts, festivals, or other events.
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