Addison Lee is Offering Valentine's Day Car Rides with Its 'CupidCab Service'
Laura McQuarrie — February 12, 2016 — Autos
References: addisonlee & eventmagazine
Ahead of February 14th this year, Addison Lee is running a special Valentine's Day car service that it describes as: "one-part date, one-part rescue service."
The service is formally known as CupidCab and it provides passengers with a tour of London's most romantic stops, including the South Bank, Piccadilly and Primrose Hill from the brand's fleet of S or E Class Mercedes vehicles. Throughout the 90-minute romantic ride, passengers are treated to luxurious chocolates and champagne from Prestat and Moët. The service was specifically put in place for those who tend to forget Valentine's Day, as Addison Lee takes care to round out the experience by providing a bouquet of roses, a card and a pen.
The service is formally known as CupidCab and it provides passengers with a tour of London's most romantic stops, including the South Bank, Piccadilly and Primrose Hill from the brand's fleet of S or E Class Mercedes vehicles. Throughout the 90-minute romantic ride, passengers are treated to luxurious chocolates and champagne from Prestat and Moët. The service was specifically put in place for those who tend to forget Valentine's Day, as Addison Lee takes care to round out the experience by providing a bouquet of roses, a card and a pen.
Trend Themes
1. Romantic Car Services - Companies offering romantic car rides as a unique Valentine's Day experience.
2. Last Minute Romance - Services created for those who tend to forget Valentine's Day and need a quick romantic solution.
3. Luxury Experiences - Luxurious amenities and add-ons create a memorable and elevated experience for customers.
Industry Implications
1. Transportation Services - Adding Valentine's Day themed rides and experiences for customers.
2. Hospitality - Partnering with transportation services to offer comprehensive romantic packages for Valentine's Day.
3. Gift Services - Providing add-ons like flowers, chocolates, and notes create an additional revenue stream for companies and an elevated gifting experience for customers.
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