The 'All Gone' Smart Car is Inspired by the Streetwear Book
Malika Renee Butss — January 27, 2016 — Autos
References: allgonebook & hypebeast
As the official sponsor of the upcoming and annual street culture tome 'All Gone,' Smart Car has designed a new version of its brilliant vehicle inspired by the book set behind the event.
'All Gone: A Decade of Street Culture’s Finest,' is a book that captures all of the excitement within street culture. In line with the book's release and the street culture event, Ed Banger Records and La MJC held a launch party event in Paris at the Hotel Grand Amour. Though the event saw the likes of very important people and epic streetwear, the real highlight was the limited-edition Smart Car constructed to mirror the cover of the recently released book.
The automobile is decorated with the same camouflage pattern seen on the cover of the book, which has been inspired by an aerial view of Paris.
'All Gone: A Decade of Street Culture’s Finest,' is a book that captures all of the excitement within street culture. In line with the book's release and the street culture event, Ed Banger Records and La MJC held a launch party event in Paris at the Hotel Grand Amour. Though the event saw the likes of very important people and epic streetwear, the real highlight was the limited-edition Smart Car constructed to mirror the cover of the recently released book.
The automobile is decorated with the same camouflage pattern seen on the cover of the book, which has been inspired by an aerial view of Paris.
Trend Themes
1. Compact Book-inspired Cars - Opportunity for car manufacturers to collaborate with book publishers or other cultural events to create limited edition cars with unique designs inspired by popular books.
2. Streetwear-inspired Vehicles - Potential for car companies to tap into the streetwear market by creating vehicles with designs inspired by popular clothing brands and street culture.
3. Collaborative Launch Events - Opportunity for brands from different industries to collaborate on launch events, combining their target audiences and creating unique experiences for consumers.
Industry Implications
1. Automotive Industry - Opportunity for car manufacturers to create limited edition vehicles with unique designs inspired by popular books or streetwear.
2. Publishing Industry - Potential for book publishers to partner with car companies to create special edition vehicles inspired by popular books, attracting new audiences and generating additional revenue.
3. Streetwear Industry - Opportunity for streetwear brands to collaborate with car companies to create vehicles with designs inspired by their clothing lines, offering new ways for consumers to engage with the brand.
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